The Guide to the Digital Finance Department

BARC Guide Digital Finance & Controlling enables you to target the right people in the right place at the right time.

Why your case study and solution should feature in BARC Guide Digital Finance & Controlling

Because financial decision-makers begin the digitalization of the finance department here

BARC Guide Digital Finance & Controlling provides decision-makers with all the information they need to successfully digitalize their finance and controlling projects – from user experiences and checklists to expert advice.

”"The brands who show up with the right message at just the right moment are the ones on the path to growth and revenue.“
Google Analytics, Linking analytics and ads

Because you can reach your target group in the right place at the right time

BARC Guide Digital Finance & Controlling is read by over 15,000 qualified decision-makers from finance and controlling departments across Germany, Austria and Switzerland.
The right time: Readers can learn from expert tips, case studies and software solution overviews to make the right technology decisions in the digitalization of their finance and controlling departments. BARC Guide Digital Finance & Controlling is the first point of contact for decision-makers.
The right place: Place your company in BARC Guide Digital Finance & Controlling with a case study, company profile, references and contact details.

Because this is how to ensure that your product is considered in software selection projects in the DACH region

The BARC Guide is an indispensable reference for technology selection in the area of finance and controlling. It provides decision-makers with all the basics they need to get started: From checklists and "Dos & Don'ts" to the heart of the guide: the product overview.

Distribution via

four channels

Print

Circulation: 1,500 approx.
Ships to all attendees at the Digital Finance & Controlling online conference
Distributed at relevant conferences and seminars

Online Event

Distribution to the ~800 people attending our Digital Finance & Controlling online conference

Event Platform

About 800 visitors per month on digital-finance-controlling.de
Year-round promotion as part of the platform campaign

barc.de

PDF download at https://barc.de/barc-guides
~20,000 unique visitors per month
~9,000 newsletter recipients

Offering

How can you promote yourself in the BARC Guide?

Technology Map for Data & Analytics: This is the static version of the Solution Browser, which is updated every year by BARC analysts. The map shows software solutions and providers subdivided into segments: BI, Analytics & Corporate Performance Management, Data Management Software and Data Storage Technology – transparent, structured and clearly arranged.
Company profile in the print guide: Book a company profile to convince relevant decision-makers about your product and then immediately refer them to the right sales colleague.
Case study in the print guide: Convince prospective customers with a meaningful example of how your software is used successfully.

All bookings for the BARC Guide come with complimentary inclusion on the static and interactive Digital Finance Solution Map.

As part of your booking for the BARC Guide, you will also be represented on our static Solution Map. The map displays solutions in the relevant software segment.

Your company will appear with its logo on the static solution map.

You will also be displayed on the interactive Digital Finance Solution Map. The map is available on the DFC-Online event page www.digital-finance-controlling.de. It provides decision-makers with an overview of the software solutions for the digitalization of the finance department. Decision-makers can use filter options to display the solutions that fit their requirements. As a booker you benefit from increased visibility and traffic.