To be noticed in this world, your content marketing program needs to be more relevant, useful and credible than those of your rivals. The best way of doing this is to rely on original research that is specifically designed to address the topics and pain points your target group needs to know about.
Provide your target group
with content they actually
want to know about
BARC’s research agenda is specifically designed to address your target group’s most pressing pain points
In this world of information overload, being able to address the right topics is crucial to your marketing success
This is where the BARC research agenda comes in. Based on thousands of data points from our own research and supplemented by the knowledge of our market experts, our research agenda ensures your target group gets what they are actively seeking. Read on to see what we have in store for you.
Our research products in comparison
Description
BARC’s scoring model
Survey-based
No
Main actors
BARC analysts
Degree of involvement of software vendors
Briefing of BARC analysts
Services
Marketing rights for:
- Score graphic
- Badge with the vendor’s ranking
- Full document
Editions
Enterprise BI and Analytics Platforms, Corporate Performance Management, Self-service Analytics, etc.
Description
Topical market research studies
Survey-based
Yes
Main actors
End users
Degree of involvement of software vendors
The sponsors play a major role in drafting the questionnaire
Services
Marketing rights for:
- Management summary
- Full document
- Infographic and social media tiles
- Webinar
Editions
Recent studies on topics such as advanced analytics, the future of reporting, cloud planning, etc.