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BARC Scores

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Show the world how much your customers love you

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Topical Surveys

High-quality research: the succesfull antidote against content fatigue

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Beat every content program in our industry

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DATA festival

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Digital Finance & Controlling

Best practices and software used in the CFO’s office

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Big Data & AI World

Increase your prospect universe at Germany’s largest trade show for analytics & data management

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Data & Analytics Retreat

Market Strategy for BI, Analytics, AI and Data Management

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For marketing and sales

Present your brand and products better and close more deals

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For senior and product management

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Discover more about BARC

Who we are and what we do

Why BARC?

We help you grow

BARC has been successfully offering its analyst services on the business software market for more than 20 years. We therefore face many of the exact same marketing and sales challenges as you.

Our thriving and well-proven marketing and sales methods flow into our products and services, as well as our deep understanding of buyers’ requirements and suppliers’ offerings. That is why we are exactly the right partner when it comes to being successful in this market.

We know what needs to be done to improve the positioning of your organization.

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We know your target group by heart

BARC’s 20+ analysts evaluate and research the business software market and all its key players on an ongoing basis. We know your target group and your challenges by heart.

Years of experience and hundreds of research projects have taught us how the market and its participants tick.

We are independent

In contrast to product-focused service providers, we are an objective research firm that is committed to independence. Our consulting approach focuses on trusted collaboration and creates autonomy for our clients rather than service dependency.

Software buyers start their search for suitable software with us and they rely on our critical, independent opinion.

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We are credible

Software buyers and users have been working with BARC for over 20 years. In this time, we have established a position of respect within the industry. More than 1,200 customers all over the world tap into our expertise each year.

Our name stands for high quality, independent research and consulting and in-depth knowledge in the areas of BI/analytics, data management, ECM, CRM, ERP and other business software segments.

250,000

Worldwide

Readers of BARC research per year

It takes a lot to be one of the most trusted research and analyst firms. Have a look below to see just a selection of the software vendors and IT service providers who rely on BARC to grow their businesses.

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What they say about us

Read how we have helped software vendors and IT service providers become more successful.

“We were really impressed by your dedication and by the interactive and constructive dialog on both days of our workshop. We are very grateful for the valuable feedback we have received from you. Thank you also for the market insights you have shared. We are particularly pleased that we have a largely congruent view of the trends and necessities regarding the digitalization of the office of the CFO.”

Irene Nehrkorn-KaynDirector, Global Marketing, Longview

“I love BARC's work. Most analytically useful of all research I've used in my career. Thanks Carsten Bange and team.”

Doug BartonPresident and Chief Customer Officer, UBIX.AI

“Der BARC Speaker und dessen Vortrag haben sehr gut in das Gesamtkonzept unserer virtuellen Veranstaltung gepasst.
Darüber hinaus war die Zusammenarbeit sehr angenehm.”

Niklas PanzerDirector Sales DACH, Jedox

“The workshop offered a high level of detail and depth. BARC interpreted the results of The Planning Survey for our specific market situation and enhanced them with their comprehensive market and competitor knowledge. We use the results of the workshop to further develop our product and position it in the market.”

Celine FurnanzGlobal Product Marketing Manager, Jedox

“It was great seeing you, and thanks for inviting me again (…to the BARC Retreat). I do find this retreat very valuable, and highly differentiating from all the other events and conferences I go to. I found this year to be even stronger than in previous years.”

Dan SommerSenior Director, Market Intelligence Lead, QLIK

“With our official sponsorship we had the opportunity to position ourselves among IT decision-makers as a thought leader. We are very pleased with the BARC report and webinar. We think that it gave us innovative and independent content for our content marketing.”

Thierry AudasSenior Director Product Marketing, SAP

“We had the pleasure to take part in a fantastic BARC webinar. The format was well organized and provided a fair chance to all vendors to demonstrate their story. We were pleased to see the active engagement and to respond to all questions asked.
Thanks to the great preparation, guidance and flexibility by BARC we were able to deliver a strong story and experience for our target group.”

Kash MehdiData Governance, Cataloging & Privacy Segment Leader, Informatica

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