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The Future of SAP Data & Analytics

Architectures, Technologies and Practical Experiences for your SAP Roadmap

February 3, 2027 | Frankfurt am Main / Westhafen Pier 1

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How you can profit from becoming a sponsor at BARC events:

Generate leads

Attract new visitors

Create awareness

Position as a thought leader

Connect with your audience

With SAP Business Data Cloud (BDC), SAP introduced a new strategic platform in early 2025 that reflects the trend toward data products and emphasizes the central role of data in the enterprise. BDC brings together existing solutions and new components such as SAP Datasphere, SAP Analytics Cloud and SAP Databricks to create a unified foundation for data, analytics and AI.
One year after its launch, many organizations are looking for guidance: Which use cases are best suited as an entry point into BDC? Where are its strengths and current limitations? And how can companies use it to drive innovation, especially when modernizing their EPM and planning landscapes?

Topics

  • Customer experiences, best practices and risk mitigation in transitioning to SAP Business Data Cloud as the strategic backbone of SAP-based data landscapes.
  • Practical approaches and partner solutions for embedding AI capabilities, from generative AI and AI copilots like SAP Joule to agentic architectures.
  • Future-ready planning: integrating financial and operational planning, enabling real-time forecasting and improving decision-making with AI-driven EPM.

Target Group End-Users

Target Group Sponsors

  • Executives, project leads, and professionals from IT departments and SAP Competence Centers
  • Enterprise and SAP architects
  • Managers and professionals responsible for data platforms, BI, analytics, and AI
  • Managers and professionals responsible for finance, controlling, planning, and corporate performance management
  • CIOs, CDOs, and other decision-makers involved in architecture and investment decisions within the SAP ecosystem
  • IT service providers / solution providers (SAP partners)
  • Software vendors (exclusively for strategic SAP Business AI Platform Partners)

Vital stats 2026

150

participants in 2026

9

sponsors

What we expect in 2027

180

participants in 2026

14

sponsors

Our exhibitors in 2026

Sponsorship

  • Exhibition space (approx. 2×2 m) including 1 high table, 2 bar stools, power connection, Wi‑Fi, screen.
  • 2 exhibitor passes for your booth staff.
  • Logo on the event website.
  • List of all participants after the event who have consented to the sharing of their data (including company, name, job title, and email address).

Leadscan License

250

Speed Pitch

750

Networking Package

8.900€

Includes a 5-minute speed pitch and 1 speaker ticket

Customer Success Package

11.500€

Includes a 20-minute customer presentation, plus Q&A and 1 speaker ticket*

*Presentation must be given by your customer. In cases where no customer presentation can be provided an additional fee of €1,000 will be due to switch to a vendor presentation.

Product in Action Package

12.500€

Includes a 20-minute presentation by consultant incl. 1 speaker ticket plus Q&A

Deep Dive Package

13.900€

Includes a 80-minute deep dive session by the provider incl. 1 speaker ticket 

Includes a 80-minute deep dive session by the provider incl. 1 speaker ticket 

Ready to make the next move? Get in touch today!

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