The Future of SAP Data & Analytics

Architectures, Technologies and Practical Experiences for your SAP Roadmap

February 11, 2026 | Frankfurt am Main

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How you can profit from becoming a sponsor at BARC events:

Generate leads

Attract new visitors

Create awareness

Position as a thought leader

Connect with your audience

With SAP Business Data Cloud (BDC), SAP introduced a new strategic platform in early 2025 that reflects the trend toward data products and emphasizes the central role of data in the enterprise. BDC brings together existing solutions and new components such as SAP Datasphere, SAP Analytics Cloud and SAP Databricks to create a unified foundation for data, analytics and AI.

One year after its launch, many organizations are looking for guidance: Which use cases are best suited as an entry point into BDC? Where are its strengths and current limitations? And how can companies use it to drive innovation, especially when modernizing their EPM and planning landscapes?

Topics

Customer experiences, best practices and risk mitigation in transitioning to SAP Business Data Cloud as the strategic backbone of SAP-based data landscapes.
Practical approaches and partner solutions for embedding AI capabilities, from generative AI and AI copilots like SAP Joule to agentic architectures.
Future-ready planning: integrating financial and operational planning, enabling real-time forecasting and improving decision-making with AI-driven EPM.

Target Group End-Users

Target Group Sponsors

Heads of SAP CC / Head of Central IT, IT Leaders
Heads of BICCs and Head of Analytics Labs
Enterprise Architects and SAP, DWH, BI, Analytics Architects
Heads of business department such as Finance and Controlling and business department executives
C-level executives

IT service providers (SAP partner) and solution provider (exclusively for strategic SAP Datasphere and BDC partners)
Vendors (exclusive for strategic SAP BDC and Datasphere partners)

Vital stats 2025

170

participants in 2025

15 What we expect in 2026

200

participants in 2026

15 Our exhibitors in 2025

Sponsorship

All sponsorship packages include:

Exhibition space (approx. 2×2 m) including 1 high table, 2 bar stools, power connection, Wi‑Fi, screen.
2 exhibitor passes for your booth staff.
Logo on the event website.
List of all participants after the event who have consented to the sharing of their data (including company, name, job title, and email address).

Networking Package

8.900€

Includes a 5-minute speed pitch and 1 speaker ticket

Customer Success Package

10.900€

Includes a 20-minute customer presentation, plus Q&A and 1 speaker ticket*

*Presentation must be given by your customer. In cases where no customer presentation can be provided an additional fee of €1,000 will be due to switch to a vendor presentation.

Product in Action Package

11.900€

Includes a 20-minute presentation by consultant incl. 1 speaker ticket plus Q&A

Deep Dive Package

13.900€

Includes a 80-minute deep dive session by the provider incl. 1 speaker ticket