The Future of SAP Data & Analytics
Architectures, Technologies and Practical Experiences for your SAP Roadmap
February 3, 2027 | Frankfurt am Main / Westhafen Pier 1
Get your package
How you can profit from becoming a sponsor at BARC events:
Reach potential customers
Build brand awareness
Demonstrate your expertise
Engage with your target audience
The SAP Data, Analytics, and AI portfolio is evolving rapidly. New acquisitions, platform strategies, and marketing buzzwords make it increasingly difficult for users to navigate the landscape. They are actively seeking independent guidance and concrete solutions to modernize their SAP environments – ranging from target architectures and governance to data products and migration strategies.
The Future of SAP Data & Analytics brings together SAP users, BARC analysts, SAP representatives, and selected consulting and solution partners. Keynotes, customer use cases, deep dives, and speed pitches create market transparency, bridging the gap between strategic context and real-world project experience.
As a sponsor, you can showcase your expertise exactly where users are looking for orientation, concrete solutions, and the right implementation partners. You can engage in qualified discussions with potential customers, and position your company as a key player in the SAP Data, Analytics, and AI ecosystem.
Topics
- SAP’s Platform Strategy: BTP, BDC, and Business AI. Current capabilities, portfolio developments, and roadmap.
- Trusted Data for Analytics and AI. Semantics, business context, governance, and master data.
- Planning, Consolidation, and Analytics with SAP Data. Architecture options and practical project experience.
- The Future of SAP BW. The role of BDC/Business AI Platform, target architectures, and migration paths.
Target Audience End Users
Eligible Sponsors
- Executives, project leads, and professionals from IT departments and SAP Competence Centers
- Enterprise and SAP architects
- Managers and professionals responsible for data platforms, BI, analytics, and AI
- Managers and professionals responsible for finance, controlling, planning, and corporate performance management
- CIOs, CDOs, and other decision-makers involved in architecture and investment decisions within the SAP ecosystem
- IT service providers / solution providers (SAP partners)
- Software vendors (exclusively for strategic SAP Business AI Platform Partners)
Vital stats 2026
150
participants in 2026
9
sponsors
What we expect in 2027
180
participants in 2027
14
sponsors
Our exhibitors in 2026
Sponsorship
- Exhibition space (approx. 2×2 m) including 1 high table, 2 bar stools, power connection, Wi‑Fi, screen.
- 2 exhibitor passes for your booth staff.
- Logo on the event website.
- List of all participants after the event who have consented to the sharing of their data (including company, name, job title, and email address).
Leadscan License
250
Speed Pitch
750
Networking Package
8.900€
Includes a 5-minute speed pitch and 1 speaker ticket
Customer Success Package
11.500€
Includes a 20-minute customer presentation, plus Q&A and 1 speaker ticket*
*Presentation must be given by your customer. In cases where no customer presentation can be provided an additional fee of €1,000 will be due to switch to a vendor presentation.
Product in Action Package
12.500€
Includes a 20-minute presentation by consultant incl. 1 speaker ticket plus Q&A
Deep Dive Package
13.900€
Includes a 80-minute deep dive session by the provider incl. 1 speaker ticket