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Navigating the New Landscape

Our new go-to-market playbook for software vendors and service providers to win in the age of AI. We build the trust, authority and pipeline you need to outperform your competition.

AI Changed the Game. Has Your Strategy?

The New Reality

The rise of AI has fundamentally disrupted the B2B go-to-market playbook, making it harder than ever to archieve your go-to-market-goals.

Traditional strategies have to be reimagined in a world dominated by AI search and skeptical buyers, demanding a new approach to win.

At BARC, we don’t just understand these new challenges, we’ve built the solutions to overcome them.

The Goals We Help You Achieve

  • Build trust
  • Establish Thought Leadership
  • Create awareness
  • Generate high-intent leads
  • Gain insights and Optimise your Strategy​
  • Built scaleable business models

The right strategy depends on your primary goal.

Select your objective to see the specific playbook required to win.

1.

Your Go-to-Market Goal

Built Trust

2.

How AI Changed the Game

  • Information overload and trust gaps
  • Buyers are discovering products & services differently
  • Traditional distribution channels are failing
  • Attribution disppears

3.

How to Adapt Your Go-to-Market Strategy

  • Trusted third-party validation
  • Evidence-first thought leadership
  • Be the go-to brand

4.

How We Help You Grow in the Age of AI Disruption

BARC Trust Package

Discover the BARC Trust Package

1.

Your Go-to-Market Goal

Establish Thought Leadership

2.

How AI Changed the Game

  • Buyers are discovering products & services differently
  • Information overload and trust gaps
  • New competition and changing markets

3.

How to Adapt Your Go-to-Market Strategy

  • Evidence-first thought leadership
  • Human- & creator-led perspectives

4.

How We Help You Grow in the Age of AI Disruption

BARC Thought Leadership Package

Discover BARC Thought Leadership Package

1.

Your Go-to-Market Goal

Create Awareness

2.

How AI Changed the Game

  • Buyers are discovering products & services differently
  • Traditional distribution channels are failing
  • Information overload and trust gaps

3.

How to Adapt Your Go-to-Market Strategy

  • AI search-optimized strategies & content
  • New-media packaging
  • Be the go-to-brand

4.

How We Help You Grow in the Age of AI Disruption

BARC Visibility Package

Discover the BARC Visibility Package

1.

Your Go-to-Market Goal

Generate High-Intent Leads

2.

How AI Changed the Game

  • Attribution disappears
  • Long & complex sales cycles

3.

How to Adapt Your Go-to-Market Strategy

  • AI-resistant lead generation
  • Real-world interaction with buyers

4.

How We Help You Grow in the Age of AI Disruption

BARC Lead Generation Package

Discover the BARC Lead Generation Package

1.

Your Go-to-Market Goal

Gain Insights and Optimise your Strategy

2.

How AI Changed the Game

  • Economic pressure & ROI scrutiny
  • New competition and changing markets

3.

How to Adapt Your Go-to-Market Strategy

  • Data-informed strategies
  • Real-world interaction with buyers​

4.

How We Help You Grow in the Age of AI Disruption

Strategy & Insights Package

Discover the Strategy & Insights Package

1.

Your Go-to-Market Goal

Build Scalable Business Models

2.

How AI Changed the Game

  • The growth of technology and services ecosystem
  • New competition and changing markets
  • Economic pressure & ROI scrutiny

3.

How to Adapt Your Go-to-Market Strategy

  • Growth within a partner ecosystem
  • Data-informed strategies
  • AI-resistant lead generation

4.

How We Help You Grow in the Age of AI Disruption

BARC Partner Development Package

Discover the BARC Partner Development Package

Book Your Free GTM Strategy Call

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