Skip to main content

BARC Trust Package

Gain immediate credibility with unbiased, third-party validation that gives buyers the confidence to choose you.

Back to Go-to-Market Playbook

How Market Leaders Build Trust in a World Where AI Is Everywhere?

89
of B2B buyers are more likely to purchase from a company they trust.*

By combining real customer voices with independent analyst validation

When AI can generate perfect marketing copy for anyone, trust becomes the differentiator. The products in this package prove your claims with authentic customer testimonials and independent BARC analyst evaluation, creating third-party credibility that eliminates buyer doubt and accelerates deals.

*Source: Salesforce, State of the Connected Customer

BARC Products to Build Trust

We have a range of different products to achive your goal.

Customer Feedback Survey

Provides authentic, unbiased customer testimonials and validates how you outrank your competitors.

BARC Scores

Demonstrate your competitive strength and market leadership with our renowned analyst evaluations, building instant credibility

BARC Topical Surveys

Position your brand as a thought leader on specific trends and topics

BARC Reviews

Be present when potential buyers research solutions

BARC Best Practice Package for Building Trust

For Maximum Impact, We've Engineered a Best-Practice Solution

BARC Best Practice Packages combine the most effective services for your specific go-to-market challenge into strategically designed bundles. Rather than selecting individual offerings in isolation, these packages deliver proven combinations that amplify results. Each package addresses a specific strategic objective by bringing together the precise mix that create maximum impact. The result: a validated approach that delivers measurable outcomes faster and more effectively than assembling a custom solution from scratch.

Components

BARC Scores

Prove your capabilities with independent analyst validation  

  • Independent analyst evaluation across Portfolio Capabilities and Market Execution​.
  • BARC Score graphic showing your competitive positioning​.
  • BARC Score badge for all marketing materials​.
  • Detailed analyst commentary and insights.

BARC Customer Feedback Surveys

Let your customers do the selling

  • Comprehensive survey report with authentic customer testimonials, satisfaction ratings and detailed feedback​.
  • Competitive benchmarking analysis showing exactly how you compare to rivals on key capabilities​.
  • Highlights document with key quotes, statistics and proof points​.
  • Marketing assets including badges, infographics, social tiles, customer quotes​.

Why the combination wins

  • Customer Feedback Survey = Social proof from real customers

  • BARC Score = Validation from independent analysts 

  • Together = Dual-source credibility that eliminates doubtand closes deals

Start Building Proven Credibility Today!