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BARC Strategy & Insights Package

Make smarter decisions. Optimize your product, GTM and corporate strategy with premium, data-backed market intelligence.

Back to Go-to-Market Playbook

How Do Market Leaders Make Million-Dollar Bets With Confidence?

73
of B2B buyers demand a deep understanding of their needs.* You can't afford to guess.

By replacing assumptions with market intelligence and peer validation

Most strategic failures stem from decisions being based on assumptions rather than validated intelligence. This package eliminates the need for guesswork by providing continuous access to independent market intelligence and confidential peer validation. This ensures that every product and go-to-market decision is backed by data and proven experience.

*Source: Salesforce Report​​

BARC Products to Gain a Deeper Understanding of Your Target Market

We have a range of different products to achive your goal.

Vendor Subscription

Gain continuous, on-demand access to our knowledge and expert analysts for strategic guidance, competitive insights and data-backed decision-making.

Inquiry Time

Get direct access to BARC analysts for expert advice and guidance.

BARC Retreat

Acquire deep market understanding and competitive intelligence through direct exchange with experienced peers and thought leaders.

BARC Buyer Intelligence Guide

Gain deep understanding and insights into the buying behavior of your target audience.

Partner Search for Investment and M&A

Leverage our expertise to identify strategic partnership and acquisition opportunities.

Strategy Workshops

Deepen your knowledge and find concise answers to individual requirements.

BARC Strategy & Insights Package: Know Your Customer, Own Your Market

For Maximum Impact, We've Engineered a Best-Practice Solution

BARC Best Practice Packages combine the most effective services for your specific go-to-market challenge into strategically designed bundles. Rather than selecting individual offerings in isolation, these packages deliver proven combinations that amplify results. Each package addresses a specific strategic objective by bringing together the precise mix that create maximum impact. The result: a validated approach that delivers measurable outcomes faster and more effectively than assembling a custom solution from scratch.

Components

BARC Research & Analyst Interaction

Year-round access to market intelligence that de-risks strategic decisions.  

  • Unlimited access to BARC’s complete research library.
  • Quarterly analyst strategy calls with market updates and competitive intelligence.
  • Initial vendor briefing session with expert feedback on market positioning
  • Dedicated analyst inquiry hours for confidential strategy discussions and validation.

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BARC Retreat

Confidential peer and analyst validation that tests your strategy

  • 3-day strategic immersion with vendor executives and leading analysts (incl. Carsten Bange, Donald Farmer, Mike Ferguson, Merv Adrian).
  • Confidential peer strategy sessions with executives from market-leading data & analytics vendors.
  • Private one-on-one analyst consultations to pressure-test product roadmap and GTM strategy.

Why the combination wins

  • BARC Research = Access BARC’s research library, quarterly analyst calls and dedicated inquiry time whenever you need strategic guidance.
  • BARC Retreat = Validate your strategy through confidential discussions with peers and analysts​.
  • Together = Market intelligence and strategic validation enable you to bet millions with confidence.

Ready to Make Smarter, Data-Driven Decisions?