Looking for future-proof investments

in business software and IT services companies?

Let BARC’s market knowledge and

network lead you to excellent investments

Software investments and BARC – a winning combination

Over the last 20 years, the software sector has experienced strong and continuous growth. Additionally, new major trends that promise further growth are already in sight: Our own research for the Data, BI & Analytics Trend Monitor 2021 (with almost 2,300 participants) shows that topics such as cloud for data & analytics, data management and governance and embedded BI & analytics are on the rise.

In addition, there is still a lot of room for innovation in applications leveraging machine learning and artificial intelligence. All these trending topics predict a bright future for the business software and related services market – and for investors in this field.

BARC’s comprehensive knowledge of the market and its players will help you identify emerging players and the most promising newcomers early in the customer, market and competition assessment of commercial due diligences or the product and development maturity assessment in technical DDs.

We can help you to detect the risks of an investment before they occur, to weigh up different possible investments, and we may also suggest considering alternative promising players. In short: With BARC, you can make the best decision with minimum risk.

But even after an investment has been made, you benefit from BARC’s years of experience and market knowledge. We can support you and your portfolio companies in terms of expansion, M&A, product management and go-to-market. Let’s get the best out of your investment!

How BARC can help you

We help you to avoid mistakes and invest with success

  • We have unique insight into 800+ software companies, often with detailed evaluations of their product portfolios. The software segments we cover are:
    • Analytics, Machine Learning, Artificial Intelligence
    • Data Management
    • Corporate Performance Management (CPM) and Business Intelligence (BI)
    • Enterprise Content Management (ECM), Input Management (IM)
    • Customer Relationship Management (CRM)
    • Process Management (BPM) and Product Data/Lifecycle Management (PDM, PLM)
    • Enterprise Resource Planning (ERP)

    plus related areas.

  • We have direct access to key people such as CEOs and CTOs in many companies
  • We have a strong focus on the European markets and know the players in these markets well
  • BARC’s comprehensive market and target group knowledge gives you the information you need in order to make safe decisions

The cooperation with BARC, a specialist in the field of enterprise software, has enabled us to complete the commercial due diligence in a focused manner and within a very tight timeframe. We received a high quality DD report which also withstood various bank requirements. During the always open and constructive support phase, new subject areas were also flexibly and enthusiastically examined. The team around Dr. Martin Böhn and Sabine Kraus made a valuable contribution to the ambitious M&A process.

Eduard RederINVISION Beteiligungsberatung GmbH

BARC provided us with targeted and flexible support in this project and delivered the required results within the tight timeframe. The collaboration was trusting, well-structured and very well aligned with the different target groups.

Dr. Stefan ElsserPartner at Marondo Capital

What was particularly convincing about BARC was that they identified the key points and value drivers at an early stage. Those also proved to be true later on. BARC was able to make very strong use of their comprehensive overview of the software market, where otherwise long training periods would have been necessary.

Joern PelzerPartner at PINOVA

Dr. Martin Böhn supported us very professionally in the commercial due diligence of a software provider. He knows the software, its competitors and the entire market situation very well - and that distinguishes him from other consultants.

Antonio CherubiniAssociate Director at Bankhaus Lampe KG

How we support you

To make successful investments in the enterprise software and related services sector, it is essential to know the market and its players very well. BARC supports you before, during and after your investment:

Scope & Market and Target Assessment

Market and Target Assessment
  • Market segment insight: size, developments, trends, opportunities, threats
  • Company assessment: positioning, SWOT, competition + complementary offerings
  • Overview: company strengths and weaknesses, market
  • Evaluation of key information to prepare a bid / decide on involvement

Due Diligence Support

Commercial Due Diligence
  • Market analysis (size, growth, buying patterns, trends)
  • Market position and competition analysis
  • Product portfolio strengths and weaknesses
  • Team/personnel assessment
  • Market approach, sales, marketing, pricing, buying center analysis
  • Customer interviews/feedback
  • Competitive assessment (Porter, Ansoff, SWOT)
  • Equity story, exit
Tech DD support
  • Software architecture
  • Data management & integration aspects
  • Development team and processes assessment
Financial DD support
  • Business plan validation

Supporting Growth

  • Ongoing advice in corporate strategy including expansion, M&A, marketing and go-to-market, and product management
  • Use our comprehensive knowledge of your portfolio companies’ target groups to understand trends in market demand and their effects on go-to-market and product strategy
  • BARC will help you to understand where markets are heading and what effects those trends should have on your positioning

Investor Day for Data & Analytics

  • The Investor Day is part of our annual “Data & Analytics Retreat” event that assembles vendor executives, leading analysts and investors to discuss market trends and strategy
  • Our sessions are designed to deliver actionable information about market development, competitive positioning and M&A & investment trends
More information

Click here to register for our BARC Update for Investors in the Data & Analytics Market

Register now!

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