This is BARC

Making digital leaders

The Business Application Research Center (BARC) is an industry analyst and consulting firm for business software with a focus on Business Intelligence/Analytics, Data Management, Enterprise Content Management (ECM), Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP).

BARC analysts have been supporting companies in strategy, organization, architecture and software evaluations for more than 20 years. In addition, BARC offers a range of services to software vendors and IT service providers including advisory, leading-edge market research and well-attended events and webinars.

An established, continuous program of market research and product comparison studies forms the basis of BARC’s comprehensive knowledge of all the leading software providers and products, best practices and the latest market trends and developments.

BARC events offer a focused overview of leading software solutions, trendsetting developments and current requirements as well as market developments in the various areas of enterprise applications.

Our annual reach for Data & Analytics

total readers of BARC research
attendees at BARC events (online and offline)
consulting projects

BARC readers come from all over the world.


German-speaking region

North America



South America

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