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Where Human and Artificial Intelligence meet: Practical applications of data and AI at DATA festival Munich.
DATA festival will return to Munich on June 16-17, 2026. This two-day event is designed for professionals aiming to chart a course toward a future where human & artificial intelligence work hand in hand to do well and to do good.
It brings together those who truly work with data to connect, exchange insights, and solve real problems. AI is woven throughout- from strategy and governance to engineering and product – with real-world use cases of your enduser customers, demos, and peer-led sessions. As a sponsor, you’ll showcase solutions, spark conversations, elevate brand visibility, and build high-quality pipeline through curated networking.
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Topics
Generative AI and Large Language Models (LLMs)
Data Science & Machine Learning
Data Strategy & Data Culture
Agentic AI
Start-ups in Data & AI
Data Engineering, Democratization &
Architecture,
Target group
- Head of Data & Analytics, Head of BI, Head of Data Lab, Chief Data Officer
- Data Analytics & AI Leader ( Leadership Levels)
- Data Architects, Data Scientist, Data Engineer, Data Product Manager
- Data Governance & Data Culture Manager
- Business Analyst/ Data Analyst
- IT Architect, ML Engineer, MLOps Manager
*Expected participants include the total number of participants for an event, incl. employees from user organizations, exhibitors, BARC, and/or speakers.
Vital stats
What we expect
328
Participants in 2025
20
Sponsors in 2025
51
Inspiring speakers in 2025
400
Participants expected in 2026
20
Sponsors expected in 2026
Our exhibitors in 2025
Sponsorship
- 25-minute + 5-minute Q&A “Best Practice & Use Case” presentation by one of your customer, including 1 speaker ticket
- Exhibition area of approx. 2x2m, including 1 high table, 2 bar stools, power supply, WLAN, Screen*
- Two tickets for your staff + one ticket for your speaker (3 tickets in total)
- Leads from your presentation, lead scan by BARC
- Logo on the event website and mentioned in various marketing activities
€16,850
*Illuminated wall, illuminated counter, etc. permitted within the area (must be brought by the exhibitor).
- 25-minute + 5-minute Q&A customer use case presented by Sponsor, including 1 speaker ticket
- Exhibition area of approx. 2x2m, including 1 high table, 2 bar stools, power supply, WLAN, Screen*
- Two tickets for your staff + one ticket for your speaker (3 tickets in total)
- Leads from your presentation, lead scan by BARC
- Logo on the event website and mentioned in various marketing activities
€17,850
*Illuminated wall, illuminated counter, etc. permitted within the area (must be brought by the exhibitor).
Lead Scan License
Price: €250 per License
Capture every conversation, instantly. A lead scanning license lets you track every visitor at your booth with a simple scan. Streamline your post-event follow-up, measure clear ROI, and turn valuable interactions into qualified pipeline.
Tech Deep Dive
Particpiants: up to 30 Seats
Duration: 55 minutes
Leads scanned by BARC
Price: €4,900
Particpiants: up to 30 Seats
Duration: 55 minutes
Leads scanned by BARC
Price: €4,900
Lead a sponsored Tech Deep Dive at DATA festival in Munich and connect with hands‑on data & AI practitioners. As a sponsor, you set the technical agenda—architecture patterns, model building, pipelines, and ops—and walk through your solution end‑to‑end with real demos and code. The more concrete and practical your content—and the clearer your walkthrough—the stronger the engagement. Showcase innovation, earn credibility, and spark qualified conversations with a highly engaged audience.
Focussed Discussion Session
Stage: all Area
Participants: up to 15 panelists
Leads scanned by yourself
Price: €1,900 per slot
Stage: all Area
Participants: up to 15 panelists
Leads scanned by yourself
Price: €1,900 per slot
Host a Discussion Group at DATA festival in Munich and connect directly with the participants. As the moderator, you set the topic, bring your experts, and guide a focused conversation with practitioners facing the same challenges. The more relevant and practical your theme – and the more engaging your facilitation – the higher the turnout. Position your brand as a thought partner, capture fresh insights, and build qualified relationships in an intimate setting.
Branded Drink
served at the evening event of Day 1
Price: €3,000 per drink type
served at the evening event of Day 1
Price: €3,000 per drink type
Claim a signature pour at the evening event. Choose a drink e.g., “Sponsor A Spritz” or “Sponsor B Beer” – and your brand appears on bar menus and signage. Guests order your beverage, driving repeated brand mentions, photo moments, and positive association with celebration. A tasteful, high‑impact way to keep your name on everyone’s lips all evening.
Branded Ice Cream
Price depending on the version, from €3,000
Price depending on the version, from €3,000
A branded ice cream pop-up during peak event breaks. Attendees can enjoy ice cream that’s custom-shaped with your logo, served in branded packaging, and offered in styles and flavors that match your brand’s spirit. The ice cream is handed out by catering staff, attracting attention, sparking conversations, and fueling social media buzz—helping you connect with attendees while creating memorable moments and new leads
Walking act
bookable for one or two days or the evening event
Price: €4,000 per day
bookable for one or two days or the evening event
Price: €4,000 per day
Put your brand in motion by sponsoring our roaming walking act for a full day. Performers carry your visual identity on costumes and props, interacting with attendees and creating memorable photo moments across the venue. Expect steady visibility, social amplification, and organic conversations as the act guides people toward your booth and sessions.
Upscaeld booth area to 4x2m
Price: €2,500
Price: €2,500
Bigger footprint, bigger presence. Add prominent signage, a dedicated demo zone, and space for conversations without crowding. Improved sightlines and dwell time translate to more interactions and stronger brand visibility.
Presentation Recording
Price: €2,490
Price: €2,490
Turn your stage time into a lasting marketing asset. Receive a high-quality recording of your session, polished with a DATA festival branded intro. Amplify your message on social media, your website, and in sales follow-ups to maximize your event ROI long after the conference ends.
Branded Wall Poster at Muffatwerk entry
Price: €750
Price: €750
Command attention in a high-traffic corridor. Your A1 poster is placed where every attendee must pass, guaranteeing constant, unavoidable visibility. It’s a powerful, silent brand statement that reinforces your message and keeps you top-of-mind throughout the event.
You can send us your own Design or gain from our DATA festival Branded Design suggestion.
Additional staff tickets
Price €1,690 each
2 tickets maximum
Price €1,690 each
2 tickets maximum
By default, you receive 2 passes for booth staff and your customer spokesperson. When it’s essential to bring a subject‑matter expert or the CEO, we offer a limited number of additional tickets by exception, subject to availability and approval – so the right voices are on site when it matters.
Sponsored tickets for your customers and prospects
€695
€695
Invite your customers and prospects with ease. Purchase a block of passes and share them via unique codes. It’s a simple way to fill meetings, deepen relationships, and spark pipeline, while giving your guests a premium DATA festival experience they’ll appreciate and remember.
You buy ticketcodes to be shared with your customers to get a free ticket (€0 for the customers, full costs for you)
Quick Draughtman
€3,000 per day
€3,000 per day
A live sketch artist turns your booth into a magnet. Personalized portraits (with subtle branding) create queues, laughter, and constant buzz – drawing eyes from across the hall and generating shareable keepsakes that keep your name in circulation.
Popcorn Machine
€2,000 for two days
€2,000 for two days
The aroma does the outreach. Fresh popcorn in branded boxes pulls steady foot traffic, creates a visible line, and makes your stand the snack stop everyone talks about – ideal for quick intros while guests wait.