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BARC Update Call

Find out which new trends will resonate with your target group this quarter and learn how BARC can help you generate greater visibility and new leads in the future.

Watch our last Update Call from October 22nd, 2027

 

2027 will be largely defined by the strategic decisions you make in the coming weeks. The buying journey for software vendors is becoming increasingly complex, and Artificial Intelligence is radically changing how decision makers search for new solutions.

In this exclusive briefing, Dr. Carsten Bange and Shawn Rogers broke down the latest market shifts and provide practical insights on how you can actively influence buying decisions in 2027.

Topics:

 

  • Market developments & GTM: What the current dynamics in the – Data & AI market specifically mean for your strategy.
  • Visibility in the AI era: How to be found more easily by B2B buyers and the AI tools they are using.
  • Trust & Credibility: How independent research and customer evidence can strengthen your market credibility.
  • BARC Roadmap 2027: An exclusive preview of our upcoming research topics, events, and lead generation formats to directly support your budget and campaign planning.

 

 

Watch the recording of BARC’s last Quarterly Update for Marketing & AR | September 2026

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