In the beginning, achieving success with content marketing was quite easy. Since very few companies used these tactics, those who did gained a clear advantage.
Today the world has drastically changed. Now the word has spread about the success some companies have had with content marketing and the value it has delivered, the content and information space has become crowded and very competitive.
The result: consumers are now drowning in information. Something called content fatigue has kicked in.
Still, content marketing is one of the most successful marketing tactics out there. Recent studies show that content marketing “generates over three times as many leads as outbound marketing and costs 62% less.“
So, the question is: what differentiates content marketing leaders from the rest of the pack? What do marketers have to do to get content marketing right?
One essential part of the answer is this: There is a need to focus on delivering highly valuable and relevant content to your audience. Content should be tailor-made to the specific pain points and needs of the people you want to reach.