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BARC Data & AI Summit 2025

November 12th-13th, 2025
Wuerzburg / VCC

Get your package

How you can profit from becoming a sponsor at BARC events:

Generate leads

Attract new visitors

Create awareness

Position as a thought leader

Connect with your audience

Why Technology Providers Should Participate as Sponsors and Exhibitors at the BARC Data & AI Summit 2025

Direct Access to Qualified Decision-Makers

The BARC Data & AI Summit 2025 brings together over 250 data professionals who are actively seeking solutions and partnerships. As an exhibitor, you gain direct access to:

  • Senior executives and decision-makers in the Data & AI space
  • Technical experts with specific project requirements
  • Companies actively investing in data and AI technologies

The event is explicitly positioned as “the most impactful event for Data, Analytics & AI decision-makers,” highlighting the high quality of attendees.

Market Positioning Through BARC’s Independent Reputation

BARC enjoys an excellent reputation as an independent analyst firm:

  • Leading in the evaluation of Data & Analytics solutions for over 20 years
  • Europe’s leading analyst house for technology and successful implementation of Data & Analytics
  • International reach through presence in the USA and Europe

As a sponsor, you benefit from the credibility and trust that BARC has established with decision-makers. BARC’s independence (“We do not sell implementation projects or software”) lends additional credibility to your presence.

Highly Relevant Topics for Technology Providers

Data & AI Leadership
Decentralization, Democratization, and Business Enablement
Future-proof Data & AI Ecosystems
AI Innovation & Implementation
Data & AI Governance
Data Products, Data Contracts, Data Marketplaces

Impressive Reach and Network

As a sponsor, you benefit from this network not only during the event but also through the accompanying communications. BARC has an extensive network:

10,000
Participants at BARC events annually
302,000
Readers
25,775
Newsletter subscribers
2,000
research and consulting clients per year

Insights into Current Market Trends and Research Findings

These insights help technology providers better position their own products and strategies in the market. The Summit offers exclusive insights into:

Current BARC research results
and market analyses

Practical implementation examples
for data and AI solutions

Practical implementation examples
for data and AI solutions

High-Quality Program with Practical Focus

As an exhibitor, you can present your solutions in this practice-oriented context and benefit from the high attention given to concrete implementation examples. The program includes:

55
Live sessions with concrete use cases
40
Experts on stage
100
Focus on measurable successes

Exclusive Environment with Limited Number of Solution Providers

With only “20+ solution providers,” the Summit offers an exclusive environment with limited competition. This significantly increases your visibility and chances for qualified conversations.

20
Solution providers

Impressive Reference List of Renowned Companies

These references underscore the quality of BARC events and their relevance for decision-makers from large enterprises. BARC works with leading companies, including:

Boehringer Ingelheim

Deutsche Post DHL

Evonik Industries

Audi

Thyssenkrupp

Union Investment

Target group & Audience Profile

Please note: The expected participant number includes representatives from user organizations, exhibitors, BARC staff, and/or speakers. We expect around 200 participants at the event, including:

  • C-suite executives
  • Higher-up managers
  • Decision-makers in data & analytics
  • Specialist users
200
Participants

Sponsorship Packages

  • 30-minute customer presentation including 1 speaker ticket*
  • Exhibition area (approx. 2x2m) including 1 high table, 2 bar stools, power supply, WLAN, Screen
  • Two tickets for your staff​ + one ticket for your speaker (3 tickets in total)
  • Leads from your presentation (leads scanned by BARC)
  • 1 Lead scan license for your booth staff
  • Logo on the event website ​and mentioned in various marketing activities

*Presentation must be given by your customer. In cases where no customer presentation can be provided an additional fee of €1,000 will be due to switch to a vendor presentation.

€ 15,800
  • Exhibition area (approx. 2x2m) including 1 high table, 2 bar stools, power supply, WLAN, Screen
  • Two tickets for your booth staff
  • 1 Lead scan license for your booth staff
  • Logo on the event website ​and mentioned in various marketing activities
€ 11,800
  • 30-minute software presentation by vendor including 1 speaker ticket
  • Exhibition area (approx. 2x2m) including 1 high table, 2 bar stools, power supply, WLAN, Screen
  • Two tickets for your staff​ + one ticket for your speaker (3 tickets in total)
  • Leads from your presentation (leads scanned by BARC)
  • 1 Lead scan license for your booth staff
  • Logo on the event website ​and mentioned in various marketing activities
€ 16,800

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