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BARC Thought Leadership Package

Establish your company as a leading authority and thought leader in your specific market segment and topic.

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How Market Leaders Build Thought Leadership in an AI-Saturated World?

53
53% of C-level executives have awarded business to a company because of its thought leadership quality.*

By using original, data-backed research that AI tools cannot replicate

AI can generate content, but it cannot create original research. This four-part system establishes your authority withexclusive survey data, custom positioning, ready-to-use content assets and direct access to engaged buyers.

*Source: 2024, Edelman & LinkedIn

BARC Products to Elevate Your Brand
From Vendor to Thought Leader

We have a range of different products to achive your goal.

Campaign & Authority Booster

Use unique data and insights to create a powerful point of view and compelling content.

Custom Content

Create a package tailored perfectly to your unique strategic goals and budget.

Webinars & Launch Parties

Offers a platform to showcase your expertise and engage directly with potential customers.

Events

Establish thought leadership and showcase expertise through speaking opportunities at leading industry summits.

BARC Score

Provide a definitive, analyst-backed statement of your influence and market standing.

BARC Podcasts

Share your expertise directly with a targeted audience, showcasing your leadership and engaging directly with customers.

BARC Best Practice Package for Establishing Thought Leadership

For Maximum Impact, We've Engineered a Best-Practice Solution

BARC Best Practice Packages combine the most effective services for your specific go-to-market challenge into strategically designed bundles. Rather than selecting individual offerings in isolation, these packages deliver proven combinations that amplify results. Each package addresses a specific strategic objective by bringing together the precise mix that create maximum impact. The result: a validated approach that delivers measurable outcomes faster and more effectively than assembling a custom solution from scratch.

Components

Topical Survey

Original research that AI cannot replicate  

  • Exclusive multi-sponsor survey report with full marketing and distribution rights
  • BARC press release featuring your participation

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Customization Add-on

Make the research uniquely yours

  • Up to 3 custom survey questions
  • Dedicated chapter in an exclusive individual report
  • Your unique title and foreword

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Channel Assets Add-on

Amplify your research across allmarketing channels

  • 6 social media tiles with analyst quotes and results
  • 10-minute analyst interview video
  • 3 short video clips
  • 1 BARC-authored blog post

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BARC Audience Exposure Add-on

Get your thought leadership in front of buyers

Why the combination wins

  • Topical Survey = Original research AI cannot create acts as your authority foundation
  • Customization = Exclusive content aligned to your positioning
  • Channel Assets = Multi-format distribution for sustained visibility
  • BARC Audience Exposure = Direct promotion to qualified buyers
  • Together = Data + positioning + distribution + promotion -> Market-shaping thought leadership

Ready to Become the Thought Leader
in Your Market?