To be noticed in this world, your content marketing program needs to be more relevant, useful and credible than those of your rivals. The best way of doing this is to rely on original research that is specifically designed to address the topics and pain points your target group needs to know about.
Provide your target audience
with content they actually
want and need
BARC’s research agenda is specifically designed to address your target audience’s most pressing pain points
In this world of information overload, being able to address the right topics is crucial to your marketing success
This is where the BARC research agenda comes in. Based on thousands of data points from our own research and supplemented by the knowledge of our market experts, our research agenda ensures your target group gets what they are actively seeking. Read on to see what we have in store for you.
Our research products in comparison
Description
BARC’s scoring model
Survey-based
No
Main actors
BARC analysts
Degree of involvement of software vendors
Briefing of BARC analysts
Services
Marketing rights for:
- Score graphic
- Badge with the vendor’s ranking
- Full document
Editions
Enterprise BI & Analytics Platforms, Financial Performance Management, Integrated Planning & Analytics, etc.
Description
The world’s largest surveys of users of BI, data, analytics and planning tools
Survey-based
Yes
Main actors
End users
Degree of involvement of software vendors
Approaching customers for feedback on their software (online survey)
Services
Marketing rights for
- Individual highlights report
- Document containing the most important survey results
- Page on The BI Survey website
- Data, BI & Analytics Trend Monitor (with The BI & Analytics Survey only)
Internal strategic use:
- Vendor Performance Summaries
- The Analyzer
Editions
The BI & Analytics Survey, The Planning Survey, The Data Management Survey
Description
Topical market research studies
Survey-based
Yes
Main actors
End users
Degree of involvement of software vendors
The sponsors play a major role in drafting the questionnaire
Services
Marketing rights for:
- Management summary
- Infographic
- Social media tiles
Editions
Recent studies on topics such as data culture, predictive planning, data catalogs, etc.
BARC Scores
Fact-based ranking and attractive marketing instrument
Software Surveys
Because nothing convinces prospects more than the voice of other customers.
Our Topical Surveys
Because successful content marketing is anchored with high-value original data-based research.
The Future of BI & Analytics - How Modern Tools Power Data Democratization
Region: Global
Publication: 06/23
Unify Performance Management to Boost the Performance of Your Finance Department
Region: Global
Publication: 09/23
Data Culture Survey 24 - How Can Organizations Develop Data Literacy and a Data Mindset?
Region: Global
Publication: 11/23