Provide your target audience

with content they actually

want and need

BARC’s research agenda is specifically designed to address your target audience’s most pressing pain points

In this world of information overload, being able to address the right topics is crucial to your marketing success

To be noticed in this world, your content marketing program needs to be more relevant, useful and credible than those of your rivals. The best way of doing this is to rely on original research that is specifically designed to address the topics and pain points your target group needs to know about.

This is where the BARC research agenda comes in. Based on thousands of data points from our own research and supplemented by the knowledge of our market experts, our research agenda ensures your target group gets what they are actively seeking. Read on to see what we have in store for you.

Our research products in comparison

Description

BARC’s scoring model

Survey-based

No

Main actors

BARC analysts

Degree of involvement of software vendors

Briefing of BARC analysts

Services
Marketing rights for:

  • Score graphic
  • Badge with the vendor’s ranking
  • Full document
Editions

Enterprise BI & Analytics Platforms, Financial Performance Management, Integrated Planning & Analytics, etc.

Description

The world’s largest surveys of users of BI, data, analytics and planning tools

Survey-based

Yes

Main actors

End users

Degree of involvement of software vendors

Approaching customers for feedback on their software (online survey)

Services
Marketing rights for

  • Individual highlights report
  • Document containing the most important survey results
  • Page on The BI Survey website
  • Data, BI & Analytics Trend Monitor (with The BI & Analytics Survey only)

Internal strategic use:

  • Vendor Performance Summaries
  • The Analyzer
Editions

The BI & Analytics Survey, The Planning Survey, The Data Management Survey

Description

Topical market research studies

Survey-based

Yes

Main actors

End users

Degree of involvement of software vendors

The sponsors play a major role in drafting the questionnaire

Services
Marketing rights for:

  • Management summary
  • Infographic
  • Social media tiles
Editions

Recent studies on topics such as data culture, predictive planning, data catalogs, etc.

BARC Scores

Fact-based ranking and attractive marketing instrument

Financial Performance Management
Region: Global / DACH
Publication: 03/23
Integrated Planning and Analytics
Region: Global / DACH
Publication: 03/23
Enterprise BI & Analytics Platforms
Region: Global
Publication: 06/23
Data Intelligence Platforms
Region: Global / DACH
Publication: 01/24

Software Surveys

Because nothing convinces prospects more than the voice of other customers.

The Planning Survey
Start: Q4/Q1 2022/23
Publication: 05/23
The Data Management Survey
Start: Q4/Q1 2022/23
Publication: 09/23
The BI & Analytics Survey
Start: Q1/Q2 2023
Publication: 10/23

Our Topical Surveys

Because successful content marketing is anchored with high-value original data-based research.

Data Culture 2023 – BARC’s annual survey on organizational readiness and success factors
Region: Global
Publication: 11/22
Data, BI & Analytics Trend Monitor 2023
Region: Global
Publication: 11/22
ESG & Sustainability Reporting - Challenges, Tools and Outlook
Region: Global
Publication: 03/23
The Data Vault: Adoption, Trends, Results and Challenges
Region: Global
Publication: 03/23
Data Mesh: Game Changer or Just Hot Air?
Region: Global
Publication: 05/23
The Future of BI & Analytics - How Modern Tools Power Data Democratization
Region: Global
Publication: 06/23
Unify Performance Management to Boost the Performance of Your Finance Department
Region: Global
Publication: 09/23
Data Culture Survey 24 - How Can Organizations Develop Data Literacy and a Data Mindset?
Region: Global
Publication: 11/23
Data, BI & Analytics Trend Monitor 2024
Region: Global
Publication: 11/23
Improving Outcomes with Analytics Apps – How to Use Data Profitably in All Business Processes
Region: Global
Publication: Q4 23

Want to profit from our

industry-leading research?

Contact Us