Show the world

how much your

customers love you

With BARC’s Software Surveys

In honor of our popular surveys,
we even created a special website for them.

Check it out!

Providing your prospects with social proof from other customers is a must-have for every vendor

There’s no better way of discovering a vendor’s strengths and weaknesses than finding out how customers rate its product. That’s why so many decision-makers trust BARC surveys when looking for new software.

For you as a software vendor, positive feedback from unbiased customers is the ultimate argument to convince a prospect.

The good news: You have the chance to use the valuable results from our surveys for your own marketing campaigns.

Show the world how much users love your product with bulletproof statistics!

What Software Surveys have to offer

The benefits of the BARC'S Software Surveys are numerous

Attract new visitors

BARC surveys produce valuable content for decision-makers who have to decide between different software solutions. Create a lead magnet by making the survey document available on your website.

Convince leads

Oftentimes, reliable statistics showing how much other customers love your product can be all it takes to finally convince a prospective customer.

Level-up your content

BARC surveys make it easy to deliver fresh and useful content written by experts to your readers. The document can be used on all your communication channels, for example on social media, a blog or as a handout at events.

Create awareness

Make sure your product is considered when decision-makers compare different software solutions.

Understand your audience

Find out how your users think you could optimize your product and discover where your strengths lie in comparison to the competition.

Gain insights

Understand how organizations select, implement and use their software solutions and what new trends are emerging.

Reach/Statistics

250

Readers of BARC research worldwide

50

Overall customer reviews (all-time)

22

Years of BARC research
Our surveys

See where your product fits in

Have a look at our survey schedule and identify the best fit for your product. The focus on a single topic ensures that products are found by the exact target group that is looking for this type of software solution.

Your product will be included in the survey once it receives more than 30 customer reviews.

The BI & Analytics Survey

Data Collection: Q1/Q2 2023

Publication: October 2023

The BI & Analytics Survey is the largest independent survey on the use of BI and analytics tools. The aim of the survey is to make the market more transparent for all players. The focus is on the evaluation and use of BI and analytics products based on criteria such as Business Benefits (business use), Customer Satisfaction, Price to Value, Recommendation, Customer Experience, Innovation and Performance Satisfaction as well as Vendor Support and Implementer Support. The BI & Analytics Survey summarizes the strengths and weaknesses of the leading products (and groups of products) from a customer perspective in detail.

In addition, the survey offers detailed quantitative analyses of why customers purchase particular BI and analytics tools, how satisfied they are with their provider as well as with their solution, what problems they have with the tools and how successful they are with them.

The Planning Survey

Data Collection: Q4/Q1 2022/23
Publication: May 2023

The Planning Survey is the largest independent survey on the use of planning tools. The aim of the survey is to make the market more transparent for all players. The focus is on the evaluation and use of planning products based on criteria such as Business Benefits (business use), Customer Satisfaction, Price to Value, Recommendation, Customer Experience, Planning Functionality and Performance Satisfaction as well as Vendor Support and Implementer Support. The Planning Survey summarizes the strengths and weaknesses of the leading products (and groups of products) in detail from a customer perspective.

In addition, the survey offers detailed quantitative analyses of why customers purchase particular planning tools, how satisfied they are with their provider and their solution, what problems they have with the tools and how successful they are with them.

The Data Management Survey

Data Collection: Q4/Q1 2022/23

Publication: September 2023

The voice of the data management community
The Data Management Survey is BARC’s annual report on the data management software market.

Scope of research
The fourth edition of this BARC survey will examine data management products in terms of their functionality, application areas and usability.

The survey focuses on data management for BI, analytics and data governance in the broader sense. This includes technological approaches such as data platforms, data catalogs, tools for setting up data pipelines, data hubs, etc.

How you can benefit from our surveys

Convert Leads with an Individualized Highlights Summary

You’ll receive a specially prepared document containing a selection of the headline findings for your product. It does not show all the KPI results and focuses mainly on the positive findings. Among others, it includes:

  • A BARC analyst summary of the positive findings
  • Badges for top rankings
  • Customer quotes
  • BARC analyst comments on every good KPI result
  • A chart for each good result showing a comparison with competitors’ results
  • A concise overview of all the positive findings

This report can be shared with prospects and customers and used for lead generation. You acquire unlimited usage rights to the complete document, which you may distribute freely in printed or electronic format (e.g., for your online lead generation, as a handout at exhibitions and fairs, customer presentations or partner events).

You may also use parts of the content in your marketing materials (brochures, white papers, websites, product presentations etc.).

Success with BARC Software Surveys

Components for your campaigns, strategy and product development

Individual highlights document (PDF)

A specially prepared document containing a selection of the headline findings for your product. It does not show all the KPI results and focuses mainly on the positive findings. It includes:

  • A BARC analyst summary on the positive findings
  • Badges for top rankings
  • Customer quotes
  • BARC analyst comments on every good KPI result
  • A chart for each good result showing a comparison with competitors’ results
  • A concise overview of all the positive findings
  • User and use case demographics
Use

This report can be shared with prospects and customers and used for lead generation. You acquire unlimited usage rights to the complete document, which you may distribute freely in printed or electronic format (e.g., for your online lead generation, as a handout at exhibitions and fairs, customer presentations or partner events). You may also use parts of the content in your marketing materials (brochures, white papers, websites, product presentations etc.).

Results documents

The Results document explores the most important findings from the survey, supplemented by expert commentary. It includes:

  • Headline findings
  • Details of emerging trends
  • A look at how organizations select, implement and use their solutions
Use

These reports are mainly for internal use. Nonetheless, it is possible to use parts of the content (e.g. quotes or charts) in other marketing materials (white papers, blog posts, etc.).

Vendor Performance Summaries

A series of executive reports on each product featured in survey. Each report contains a product review by BARC’s analyst team (Analyst Verdict) plus a summary of the relevant product-related results from the survey (Customer Verdict) giving an overview of its performance across key criteria.

Use

These reports are for internal use only. Content is not allowed to be published or shared.

Website

In honor of our popular surveys, we even created a special website for them, where the main results, as well as a lowdown on each of the featured products, are visualized. bi-survey.com generates annual traffic of over 194,000 users from all over the world. Make sure your product is seen here!

Vendors who purchase marketing rights will be featured more prominently on the website and can enhance their profile with:

  • The BARC summary from the highlights document
  • Up to 5 badges from the highlights report
  • Link to a trial version of your product
  • Link to a YouTube product video
  • Up to 5 screenshots from your product
  • Up to 5 quotes from the highlights report (from BARC Analysts or Customer Quotes)
  • Up to 5 charts from the highlights document
  • A hero banner
  • Your company logo

Analyzer

The Analyzer is a powerful, interactive online tool that enables you to perform your own custom analysis of the survey data. The survey results can be filtered by region, country, product used, industry and company size and you can make quick comparisons between the tools you are interested in.

The Data, BI and Analytics Trend Monitor
(The BI & Analytics Survey only)

Largest global survey on BI and data management trends based on the aggregated views of ~2,000 users, consultants and vendors. Provides a comprehensive overview of regional, company and industry-specific differences and delivers an up-to-date perspective on the data, BI and analytics market.

Additional documents (depending on survey)

Depending on the survey, there may be additional documents available such as The BI & Analytics Survey Best Practices or the Data, BI & Analytics Trend Monitor.

Additional components

Strategy

workshop

Strategy consulting based around your BI & Analytics Survey results (one-day workshop).

Price on request

Inquiry time

Discuss The BI & Analytics Survey results with a BARC analyst

€ 500 per hour

Other languages

Marketing rights for another language, including translation service for the highlights document.

Price on request

Infographic

Attractive individual infographic, showcasing the headline results for your product.

€ 1,700

Social Media Tile

Attractive individual social media graphic showcasing one headline results for your product.

€ 790 per tile

Ready to make the next move?

Get in touch today.

Contact Us