Get recognized. Generate demand. Earn trust. Grow your business.
How BARC’s services help you market and sell
your software solution and service offerings
Start growing your company with our go-to-market packages
Package overview
Trust Package
Gain immediate credibility with unbiased, third-party validation that gives buyers the confidence to choose you.
Built Trust
Thought Leadership Package
Establish your company as a leading authority and thought leader in your specific market segment and topic.
Visibility Package
Dominate the ‘dark funnel’ and AI search. Be the answer that gets you on the buyer’s shortlist from day one.
Create Awareness
Lead Generation Package
Stop chasing vanity metrics. Generate a predictable pipeline of high-intent, revenue-ready leads that convert.
Generate High-Intent Leads
Strategy & Insights Package
Make smarter decisions. Optimize your product, GTM and corporate strategy with premium, data-backed market intelligence.
Gain Insights and Optimise your Strategy
Partner Development Package
Accelerate growth and expand your reach by building a powerful channel and technology alliance ecosystem.
Why BARC?
We help you grow
BARC has been successfully offering its analyst services on the business software market for more than 20 years. We therefore face many of the exact same marketing and sales challenges as you.
Our thriving and well-proven marketing and sales methods flow into our products and services, as well as our deep understanding of buyers’ requirements and suppliers’ offerings. That is why we are exactly the right partner when it comes to being successful in this market.
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- We know what needs to be done to improve the positioning of your organization.
- We know what needs to be done to generate high-quality leads in your target groups
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We know your target group by heart
BARC’s 20+ analysts evaluate and research the business software market and all its key players on an ongoing basis. We know your target group and your challenges by heart.
Years of experience and hundreds of research projects have taught us how the market and its participants tick.
We are independent
In contrast to product-focused service providers, we are an objective research firm that is committed to independence. Our consulting approach focuses on trusted collaboration and creates autonomy for our clients rather than service dependency.
Buyers start their search for suitable software or a competent service partner with us and they rely on our critical, independent opinion.
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We are credible
Software buyers and users have been working with BARC for over 20 years. In this time, we have established a position of respect and trust within the industry. More than 1,200 customers all over the world benefit from our expertise each year.
Our name stands for high quality, independent research and consulting and in-depth knowledge in the areas of BI & Analytics, Data Management, CPM, ECM, CRM, ERP and other business software segments.
300,000
Worldwide
Readers of BARC research per year
It takes a lot to be one of the most trusted research and analyst firms. Have a look below to see just a selection of the software vendors and IT service providers who rely on BARC to grow their businesses.
What they say about us
Read how we have helped software vendors and IT service providers become more successful.