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Data Culture Podcast

Become a guest in Carsten's Podcast

“Data Culture eats Data Strategy for breakfast!” – Without an effective data culture, no transformation to a data-driven company can be achieved. That’s why data culture is a success factor for more than 75% of all companies.

Carsten Bange, CEO of BARC, speaks every Monday with people who share their experiences, ideas and recipes for success in the successful use of data, analytics and AI.

  • Special interest podcast for Data, Analytics & AI professionals and business executives
  • Designed to learn from D&A leaders about their experiences and key success factors for turning data into a competitive advantage
  • With special attention to the people factor – how to create a data culture
  • Weekly publication, commercial free

    Facts and Figures:

    • Both English and German language episodes
    • Over 160 episodes (one per week)
    • ~2000 subscribers
    • Main audience in DACH, but increasingly international
    • ~3000 listeners per month
    • ~525 listeners per episode in average (after 4 weeks)
    • Rating: 4,9 (@Apple podcasts)
    • Among the top 5% most shared technology podcasts globally on Spotify in 2023

    Marketing per Episode:

    • 2 Posts BARC LinkedIn (8,000 followers)
    • 1 Post Carsten Bange LinkedIn (16,000 followers)
    • Mention in BARC Newsletter
    • BARC website

    Facts from the Spotify Annual Review 2024

    36.000
    Streams in 2024
    +85
    Follower compared to the previous year
    4,9
    out of 5 stars
    53
    Episodes in 2024
    +65
    Listeners compared to the previous year
    47
    Countries