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Become a Guest on the
Data Culture Podcast

Share your perspective with a highly relevant audience of
data, analytics and AI leaders.

“Data Culture eats Data Strategy for breakfast!” – Without an effective data culture, no transformation to a data-driven company can be achieved. That’s why data culture is a success factor for more than 75% of all companies.

Carsten Bange, CEO of BARC, speaks every Monday with people who share their experiences, ideas and recipes for success in the successful use of data, analytics and AI.

  • Special interest podcast for Data, Analytics & AI professionals and business executives
  • Designed to learn from D&A leaders about their experiences and key success factors for turning data into a competitive advantage
  • With special attention to the people factor – how to create a data culture
  • Weekly publication, commercial free

Content

Data & AI leaders share their experiences

Languages

Both English and German language episodes of ~30 minutes

Episodes

>200 episodes published (one per week) on all podcast platforms and YouTube

Subscribers

>2100 podcast subscribers;
>1300 YouTube channel subscribers

Listeners

  • ~3000 podcast listeners per month
  • ~500 listeners per episode in average after 6 weeks
  • top episode >1800 listeners (episode sponsored by IBM)

Views

Top YouTube videos: 16,000-18,000 views

Rating

Rating: 4,9/5 (@Apple podcasts)

Marketing per Episode

  • 2 Posts BARC LinkedIn (10,000 followers)
  • 1 Post Carsten Bange LinkedIn (17,500 followers)
  • Mention in BARC Newsletter (14,000 subscribers)
  • BARC website

Facts from the Spotify Annual Review 2024

36,000
Streams in 2024
+85
Follower compared to the previous year
4.9
out of 5 stars
53
Episodes in 2024
+65
Listeners compared to the previous year
47
Countries