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Prove your status in the market

As a marketer, one of your most important jobs is to prove that yours is the best solution on the market and that you outperform your competitors. This can be a challenge – after all, wouldn’t every vendor claim that their product is the best?

This is where BARC Score comes into play: As a buyer of the marketing rights to BARC Score, you can convince potential new customers with a recommendation from BARC’s independent and trusted market analysts.

With just one look at the score graphic, customers or prospects can immediately identify your company’s position in the market.

In addition, the accompanying BARC Score document illustrates the advantages of your product.

What’s more, the BARC badge serves as a seal of quality that we, as an independent industry analyst and consulting firm, will award you.

How BARC Scores help you

Generate leads

BARC Score is an excellent tool for lead generation. As a sponsor you can distribute this high-quality content on your website for download.

Convince your visitors

Publicize your positioning in BARC's renowned market assessment to convert leads. Prove your status in the market and convince potential new customers of the advantages of your solutions.

Level-up your content

Fuel your content channels through blogs or posts based on BARC Score materials. Attract readers who are looking for new software.

Create awareness

Create awareness among customers, press, partners and investors. Position yourself as a relevant provider and thought leader.

Support your sales team

BARC Score serves as a well-founded sales argument that your customers can trust. What could be more powerful than a recommendation from a respected, independent market analyst?

Gain insights

Receive exclusive detailed results and special assessments relating to your specific questions.

Reach

Publication on our websites

Publication on the BARC website, barc-research.com and bi-survey.com, with traffic of more than 250,000 users in the last 12 months.

Press release

We inform specialized journalists about the publication of each BARC Score.

BARC newsletter

Teaser in the BARC newsletter to approximately 10,000 subscribers

Social media

Social media posts with details of the results on Twitter and LinkedIn.

BARC events

Presentation and marketing of BARC Scores at BARC events and conferences such as Digital Finance & Controlling, Big Data & AI World and the DATA festival.

Consulting & workshops

We make use of Score results in BARC consulting projects and workshops.

BARC Guide

Advertising and editorial article in the BARC Guide, the place where every software selection in the German-speaking region begins.
Criteria of the dimension “Portfolio Capabilities” are for example “Product Strategy” or “Marketing Strategy”.
Criteria of the dimension “Portfolio Capabilities” are for example “Interfaces and supported File Formats” or “Automation type and Monitoring”.
BARC Score categorizes vendors into five regions: Entrants, Specialists, Challengers, Market Leaders and Dominators.
We develop BARC Scores for different selected topics and update them every year.
About

What is BARC Score?

BARC Scores are generic, criteria-based rankings of vendors. Each vendor is evaluated based on a set of detailed criteria. A vendor’s score is plotted on two dimensions: “Portfolio Capabilities” and “Market Execution”. The result is a categorization of vendors into five segments: Entrants, Specialists, Challengers, Market Leaders and Dominators.

BARC Scores are developed by our analysts for selected software segments and are renewed yearly. This makes them an indispensable overview for decision-makers who are looking for new software vendors in a specific application field.

Topics & Publication

Which software segments do BARC Scores cover?

The evaluation and classification of business software and its vendors is usually a time-consuming process for end-user companies. With BARC Scores, BARC is breaking new ground by combining detailed analyst knowledge with extensive survey results to create a graph that is unique in the market and yet provides clear information about a manufacturer’s current market position and portfolio.

Each BARC Score highlights a specific market segment in detail and helps our customers to create long and short lists for their software selection projects.

BARC analysts select the products for each Score based on clearly defined criteria. Click on the Score names below to see which inclusion criteria apply to which Score.

BARC Score Financial Performance Management (Global / DACH)

Publication: March 2023

Vendor qualification criteria:

  • Strong focus on functionality for financial performance management processes (e.g., financial planning, financial consolidation)
  • Additional functionality for at least four out of these five technologies: financial planning, financial consolidation, operational planning & forecasting, reporting and analysis
  • Global edition: Minimum of EUR 20 million in (software) revenue per year with the evaluated product portfolio with significant business in Europe and additional geographies worldwide
  • DACH edition: Minimum of EUR 20 million in (software) revenue per year with the evaluated product portfolio with significant business in the DACH region (Germany, Austria and Switzerland)
  • Not merely focused on single industries or use cases

BARC Score Integrated Planning and Analytics (Global / DACH)

Publication: March 2023

Vendor qualification criteria: 

  • Functionality and support for all steps of planning processes
  • Functionality for formatted reporting, ad hoc query and reporting, analysis and dashboards
  • Global edition: Minimum of EUR 20 million in (software) revenue per year with the evaluated product portfolio with significant business in Europe and additional geographies worldwide
  • DACH edition: Minimum of EUR 20 million in (software) revenue per year with the evaluated product portfolio with significant business in the DACH region (Germany, Austria and Switzerland)
  • Not merely focused on single industries or use cases

BARC Score Enterprise BI and Analytics Platforms (Global)

Publication: June 2023

Vendor qualification criteria:

  • Has tools for formatted reporting, dashboards, analysis and data discovery, advanced analytics and self-service BI & ad hoc reporting (four of these five categories must be supported
  • Does not focus solely on individual industries or use cases
  • Has revenues of at least 15 million Euro (software licenses and maintenance) worldwide; with significant business in at least two areas of the world

BARC Score Data Intelligence Platforms (Global)

Publication: January 2024

Vendor qualification criteria:

  • Total revenue for the data intelligence solution must be >$5M (at least ≥$2.5M in both Europe and North America).
    Offices in all regions (North America, Europe, APAC).
  • At its core, the solution must be capable of managing various types of metadata; provide data catalog, business glossary and data governance capabilities; and support data collaboration.
  • Self-learning: The product must provide self-learning capabilities (e.g., to support extraction, classification, linking and analysis of metadata).
  • The product can be used standalone or licensed separately from the vendor’s platform.

Marketing rights

By purchasing marketing rights, you will get the distribution rights to …

  • … the BARC Score graphic
  • … the accompanying BARC Score document
  • … the badge

Additional services

Strategy workshop

 …to analyze the results.

Price on request

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