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DATA festival Munich 2027

March 17-18, 2027 | Munich, Muffatwerk

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Meet the people putting data and AI into practice.

DATA festival Munich is a two-day event where data and AI leaders, technical practitioners and solution providers exchange practical experience on implementing data and AI.​

Meet practitioners in conversations built around their current challenges. Demonstrate your expertise through practical content. Continue the most relevant discussions on-site and build up a relationship after the event.​

More than presentations.
A place for exchange.

Practical use cases start the conversation. Discussion Groups, Q&A sessions and face-to-face exchanges take it further.​

Join lively discussions led by participants, partners and BARC analysts. Explore current challenges, compare approaches and contribute your perspective alongside the people working on them.​

Understand current challenges​

​Hear what practitioners are working on and where they face obstacles.​

Demonstrate practical expertise​

​Share a customer use case or show how your solution addresses an implementation challenge.​

Continue relevant conversations​

​Connect at your booth and in sessions, then follow up on the topics that matter.​

Who you‘ll meet

Data and AI leaders​​

CDOs, heads of data and analytics, and data and AI leaders.​

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Technical practitioners​

​Engineers, scientists, architects and ML / MLOps specialists.​

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Data and analytics Professionals​

​​Product managers, analysts and governance specialists.

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Topics

Generative AI and Large Language Models (LLMs)
Data Science & Machine Learning
Data Strategy & Data Culture
Agentic AI
Start-ups in Data & AI
Data Engineering, Democratization &

Architecture,

Vital stats

328

Participants in 2026

17

Sponsors in 2026

51

Inspiring speakers in 2026

What we expect

350

Participants expected in 2027

20

Sponsors expected in 2027

Our exhibitors in 2026

Sponsorship

  • 20-minute + 5-minute Q&A “Best Practice & Use Case” presentation by one of your customer, including 1 speaker ticket ​
  • Exhibition area of approx. 2x2m, including 1 high table, 2 bar stools, power supply, WLAN, Screen*
  • Two tickets for your staff + one ticket for your speaker (3 tickets in total, value of €1,690 each)
  • Leads from your presentation, lead scan by BARC
  • Logo on the event website ​and mentioned in various marketing activities

€16,850

 

*Illuminated wall, illuminated counter, etc. permitted within the area (must be brought by the exhibitor).

  • 20-minute + 5-minute Q&A customer use case presented by Sponsor, including 1 speaker ticket
  • Exhibition area of approx. 2x2m, including 1 high table, 2 bar stools, power supply, WLAN, Screen*
  • Two tickets for your staff + one ticket for your speaker (3 tickets in total, value of €1,690 each)
  • Leads from your presentation, lead scan by BARC
  • Logo on the event website ​and mentioned in various marketing activities

€17,850

 

*Illuminated wall, illuminated counter, etc. permitted within the area (must be brought by the exhibitor).

  • 20-minute + 5-minute Q&A Slot to pitch your innovative solution at the tech stage
  • One ticket for your staff
  • Possibility to display your roll-up in the exhibition area
  • Logo on the event website and mentioned in various marketing activities

€5.000

$5.750

Lead Scan License

Price: € 250 per License

Capture every conversation, instantly. A lead scanning license lets you track every visitor at your booth with a simple scan. Streamline your post-event follow-up, measure clear ROI, and turn valuable interactions into qualified pipeline.

Tech Deep Dive

Particpiants: up to 30 Seats
Duration: 55 minutes
Leads scanned by BARC
Price: €4,900

Lead a sponsored Tech Deep Dive at DATA festival in Munich and connect with hands‑on data & AI practitioners. As a sponsor, you set the technical agenda—architecture patterns, model building, pipelines, and ops—and walk through your solution end‑to‑end with real demos and code. The more concrete and practical your content—and the clearer your walkthrough—the stronger the engagement. Showcase innovation, earn credibility, and spark qualified conversations with a highly engaged audience.

Focussed Discussion Session

Stage: all Area
Participants: up to 15 panelists
Leads scanned by yourself
Duration: 30 minutes
Price: €1,900 per slot

Host a Discussion Group at DATA festival in Munich and connect directly with the participants. As the moderator, you set the topic, bring your experts, and guide a focused conversation with practitioners facing the same challenges. The more relevant and practical your theme – and the more engaging your facilitation – the higher the turnout. Position your brand as a thought partner, capture fresh insights, and build qualified relationships in an intimate setting.

Branded Drink served at the evening event of day 1

Price: €3,000 per drink type

Claim a signature pour at the evening event. Choose a drink e.g., “Sponsor A Spritz” or “Sponsor B Beer” – and your brand appears on bar menus and signage. Guests order your beverage, driving repeated brand mentions, photo moments, and positive association with celebration. A tasteful, high‑impact way to keep your name on everyone’s lips all evening.

Branded Ice Cream

Price depending on the version, from €3,000

A branded ice cream pop-up during peak event breaks. Attendees can enjoy ice cream that’s custom-shaped with your logo, served in branded packaging, and offered in styles and flavors that match your brand’s spirit. The ice cream is handed out by catering staff, attracting attention, sparking conversations, and fueling social media buzz—helping you connect with attendees while creating memorable moments and new leads.

Walking Act

Bookable for one or two days or the evening event
Price: €4,000 per day

Put your brand in motion by sponsoring our roaming walking act for a full day. Performers carry your visual identity on costumes and props, interacting with attendees and creating memorable photo moments across the venue. Expect steady visibility, social amplification, and organic conversations as the act guides people toward your booth and sessions.

Presentation Recording

Price: €2,490

Turn your stage time into a lasting marketing asset. Receive a high-quality recording of your session, polished with a DATA festival branded intro. Amplify your message on social media, your website, and in sales follow-ups to maximize your event ROI long after the conference ends.

Branded Wall Poster at Muffatwerk entry

Price: €750

Command attention in a high-traffic corridor. Your A1 poster is placed where every attendee must pass, guaranteeing constant, unavoidable visibility. It’s a powerful, silent brand statement that reinforces your message and keeps you top-of-mind throughout the event.

You can send us your own Design or gain from our DATA festival Branded Design suggestion.

Additional Staff Ticket

Price: €1,690 each
2 tickets maximum

By default, you receive 2 passes for booth staff and your customer spokesperson. When it’s essential to bring a subject‑matter expert or the CEO, we offer a limited number of additional tickets by exception, subject to availability and approval – so the right voices are on site when it matters.

Sponsored Tickets for your Customers and Prospects

Price: €695

Invite your customers and prospects with ease. Purchase a block of passes and share them via unique codes. It’s a simple way to fill meetings, deepen relationships, and spark pipeline, while giving your guests a premium DATA festival experience they’ll appreciate and remember.

You buy ticketcodes to be shared with your customers to get a free ticket (€0 for the customers, full costs for you)

Quick Draughtman
€3,000 per day

A live sketch artist turns your booth into a magnet.

Personalized portraits (with subtle branding) create queues, laughter, and constant buzz – drawing eyes from across the hall and generating shareable keepsakes that keep your name in circulation.

Popcorn Machine
€2,000 for two days

The aroma does the outreach.

Fresh popcorn in branded boxes pulls steady foot traffic, creates a visible line, and makes your stand the snack stop everyone talks about – ideal for quick intros while guests wait.

Find the right sponsorship format for your team.

Tell us who you want to meet and what you want to share.
We’ll help you choose the package and additional formats that fit your goals.

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