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BARC Topical Surveys

Give your market something worth paying attention to.

View our hot topics

More substance for your marketing.

Build trust beyond your own claims.
Support your topic positioning with independent BARC analysis.

 

Give your content something original.
Bring fresh survey findings to your campaigns instead of repeating familiar marketing messages.

 

Understand what your market needs.
Learn about adoption, priorities and barriers to sharpen your messaging and sales conversations.

How can I use it

One survey. Content across your campaign.

Support sales conversations:

Open discussions with evidence about the challenges your buyers face.

Fuel your content channels:

Build social posts, articles, videos and webinars around the findings.

Attract relevant prospects:

Offer the report through a gated landing page and use it in lead-nurturing campaigns.

Strengthen your topic positioning:

Connect your brand with relevant research, without turning the study into a product pitch.

The Results: What Market Leaders Achieve

What you´re really investing in:

Topical Authority
Building

Establish topical authority with original survey-based insights

Qualified Leads & Demand

Content and programs that deliver qualified contacts

AI-Era Visibility

Be found and associated with your priority topics

Market Intelligence

Clear insights into trends that shape your offer and messaging

How the Campaign works

Topical Survey

  • Full survey report (PDF) ​and marketing rights​
  • Your logo and company description in the report​
  • Mention in the BARC press release​
  • Logo + backlink on the BARC survey landing page​
  • 3 months exclusive linking from barc.com to sponsor download pages 

€ 8,900

$ 10,150

Choose your survey

+

Combine with one or more of the following add-ons

Customization Add-on

Make the survey truly yours:​

  • Up to 3 custom questions and a dedicated chapter in your individual report​
  • Your unique report title and your foreword​
  • Only your logo and company description (with BARC branding, but no other sponsors)​​
  • Feedback to the questionnaire

€ 12,900

$ 14,700

Lead Add-on*

Get leads from BARC and enhanced tools for your own generation with:

  • 1 additional, practice‑oriented lead magnet (e.g., checklist)
  • Participation in the study launch party (webinar).

Discover what we offer at the launch party:

  • 15-minute presentation by your company, to provide your view of the survey results and presents your offerings + 5 minutes Q&A.
  • 40 leads (name, position, company, e-mail) from the participant list (after opt-in).
  • 1 speaker per vendor / service partner.
  • Your logo on our landing page.

€ 5,900

$ 6,800

*Limited availability

Channel Assets Add-on

Additional deliverables to enhance visibility on your channels​

  • 6 social tiles (analyst quotes + results)​
  • 10‑minute analyst interview​
  • 3 short videos from the interview​
  • 1 blog post

€ 6,900

$ 8,000

BARC Audience Exposure Add-on*

Increase your visibility with the BARC audience​

  • Discussion of results in the BARC Data Culture Podcast.​
  • Speaker slot in BARC Launch Party webinar (incl. BARC promotional activities).​
  • Promotion on your BARC Review profile.
  • No “Lead Add-ons” services included.

€ 4,900

$ 5,700

*Limited availability

Promotion Support Add-on

Campaign promotion by B‑Eye Media

Price depends on services​

Our surveys

Choose the survey to fit into your campaigns

Our research agenda reflects the hottest, most relevant topics and pains points in the data, BI and analytics space. See what we have in store for the upcoming year:

Make the Most of your SAP Data

Start: May 2026
Publication:
Q4 2026
Region: Global

As one of the largest business software companies SAP touches many business transactions and generates massive amounts of useful data. Over 325,000 customers therefore seek for solutions to manage, analyze and use this data.

  • What are the biggest challenges companies currently face when using SAP data?
  • Which technology is currently used for data management and analytics? And which do they plan to use in the future?
  • How extensively do customers integrate non-SAP data (e.g. CRM, IoT, web data)? How do they extract and access it?
  • What role does AI currently play in customer initiatives, and do organizations have preferences regarding where the semantic layer for future AI use cases should reside?

Get more info here

 

See our research agenda

CPM Trend Monitor 2027

Start: November 2025
Planned Publication: November 2026
Region: Global
Authors: Dr. Christian Fuchs, Craig Schiff and Kelley Lynn Kassa

BARC’s and BPM Partners’ joint research report will provide an up-to-date unique global view of the CPM market. Our comprehensive study combines data from two of the major surveys in this space: BARC’s The Planning Survey 26 and BPM Partners’ 2026 BPM Pulse.

The report reflects on the trends currently shaping the CPM market. We ask more than 1,000 users, consultants and vendors for their views on the most important trends in planning, budgeting and forecasting, financial consolidation and supplementary topics. Numerous respondents reveal a comprehensive picture of regional, company and industry-specific differences and deliver an up-to-date perspective of the market.

The report provides detailed information on:

  • Which trends are strongly influencing the market and which ones represent only a niche market;
  • Which trends are most important in specific regions and industries;
  • What differentiates best-in-class companies from the rest;
  • Where the opinions of users, consultants and vendors diverge.

By purchasing the marketing rights, you will:

  • Receive an attractive PDF file with exciting results, graphics and articles from our analysts.
  • Be able to leverage individual graphics or cite from the report to back up your message.

Get more info here

See our research agenda

Data & AI Trend Monitor 2027

Start: Summer 2026
Planned Publication: November 2026
Region: Global

BARC’s research report gives you an up-to-date, global view of the data and AI market. As the world’s largest survey of its kind, it brings together the perspectives of professionals across industries, company sizes, and regions, helping to separate the trends that are here to stay from those that are just passing hype.

We ask more than 1,500 users, consultants, and vendors for their personal rating of the most important trending topics, from data security and privacy, data quality management, and data & AI governance to data sovereignty, generative AI, and agentic AI. Numerous respondents reveal a comprehensive picture of regional, company, and industry-specific differences and deliver an up-to-date perspective of the market, including time-series comparisons that show how trends have developed over the years.

The report provides detailed information on:

  • Which trends are strongly influencing the market and which ones represent only a niche market;
  • Which trends are most important in specific regions and industries;
  • What differentiates best-in-class companies from the rest;
  • Where the opinions of users, consultants and vendors diverge.

By purchasing the marketing rights, you will:

  • Receive an attractive PDF file with exciting results, graphics and articles from our analysts.
  • Be able to leverage individual graphics or cite from the report to back up your message.

Get more info here

See our research agenda

Make the Most of your SAP Data

Publication: December 2, 2026 (The field phase for this study has officially concluded. You can still secure our remaining sponsorship packages to leverage the final data and generate leads.)

As SAP advances its data strategy with innovations like the Business Data Cloud, a new chapter in enterprise data management has begun: rich with promise, but also new complexity. For many of SAP’s 325,000+ customers, the challenge is no longer about data availability, but about clarity: how to best organize, access, and analyze their SAP and non-SAP data to drive business outcomes and prepare for AI.

This study uncovers how organizations are adapting to the evolving SAP data universe, where they see the biggest barriers and opportunities, and how they plan to invest to turn data modernization into a competitive advantage.

Core questions:

  • What are the biggest challenges companies currently face when using SAP data?
  • Which technology is currently used for data management and analytics? And which do they plan to use in the future?
  • How extensively do customers integrate non-SAP data (e.g. CRM, IoT, web data)? How do they extract and access it?
  • What role does AI currently play in customer initiatives, and do organizations have preferences regarding where the semantic layer for future AI use cases should reside?

The AI‑Ready Financial Close: Consolidation and Group Accounting in Transition

Start: H2 2026
Publication: 2026 / 2027
Region: Global Research
Authors: Christian Fuchs, Stefan Sexl

The financial close and consolidation process is a cornerstone of the finance function and is becoming increasingly important for many organizations, both from a regulatory and a managerial perspective. For decades, finance teams have struggled with manual, time-consuming, and error-prone Excel-based processes and fragmented systems. In an era of increasing volatility, shorter decision cycles, and the need to integrate comprehensive data from multiple ERPs, business units, and reporting domains, many organizations are now planning to invest in modern consolidation and group accounting software platforms.

At the same time, the advent of artificial intelligence (AI) and advanced automation through AI agents provides an opportunity to streamline these processes and is fundamentally reshaping the role of the finance professional. New, AI-enabled capabilities promise to further automate labor-intensive tasks, improve data quality, and turn the close and consolidation cycle into a more continuous, insight-driven process.

This survey will explore the key challenges, expected benefits, and investment plans for adopting these technologies. We will examine:

  • Where organizations are on their journey today
  • How current challenges influence requirements and bottlenecks
  • How companies plan to use AI to automate tasks and relief finance teams

The survey will also investigate integration requirements for consolidation and group accounting processes. For CFOs and other finance leaders, the survey will provide a roadmap for navigating this transformation by offering insights into best practices, highlighting the strategic directives of leading organizations, and provide a vision for the future of the finance function.

Get more info here

See our research agenda

Data & AI Sovereignty 2027

Start: January 2027
Publication: May 2027
Region: Global Research
Authors: Dr. Carsten Bange, Timm Grosser

As data and AI enter core business processes, sovereignty decisions affect how organizations manage risk, provider dependencies, and innovation. The challenge is to translate strategic intent into workable governance and architecture. Building on Data Sovereignty 2026, this global BARC survey tracks relevance, drivers, funding, maturity, implementation measures, barriers, and innovation impact over time. Recurring questions preserve the data sovereignty baseline, while new research examines how leaders consciously choose an appropriate level of data and AI sovereignty along a continuum. The focus is on implementation capability today: how organizations put their chosen level into practice and demonstrate that it delivers the intended control. Readers gain a benchmark of organizational progress and a practical view of the decisions, resources, and capabilities needed to close the gap between sovereignty ambitions and operational reality.

This survey  will examine:

  • Strategic relevance and maturity over time: how importance, strategic integration, governance, and architecture have developed since previous editions.
  • Drivers, funding, and priorities: how regulation, geopolitical and cyber risks, provider dependencies, and operational data and AI use shape investment decisions.
  • Implementation barriers and capability today: where resources, expertise, costs, legacy systems, and organizational constraints limit delivery.
  • Deliberate sovereignty choices and implementation measures: how organizations select a level along the continuum and translate it into governance, security, provider, and deployment decisions.
  • Evidence of control and innovation impact: how organizations prove their chosen sovereignty level and assess its effect on innovation and business operations.

Get more info here

See our research agenda

Lessons From the Leading Edge: Building Readiness to Govern and Control Agentic AI

Start: Q1/2027
Publication: Q2/2027
Region: Global Research
Authors: Shawn Rodgers

Companies are moving agentic AI from sandboxes into production. As agents gain access to enterprise data, tools, and business processes, model performance alone is no longer enough. Weak data foundations, fragmented architectures, unclear ownership, and governance designed for conventional AI can limit progress. As the successor to BARC’s Lessons From the Leading Edge study, this global survey will repeat selected questions and compare results over time to show how adoption, priorities, obstacles, and practices are changing.

It also tracks industry-specific use cases, including industrial AI, and examines how earlier lessons on data quality, cost, and delivery structures evolve as AI becomes more autonomous. The study identifies the foundations, operating models, and controls that distinguish leaders: agent identity, orchestration, runtime governance, observability, context engineering, and cost management. Readers can benchmark readiness and prioritize the steps required for productive agentic AI. It asks where autonomy creates value and where human control remains necessary.

Get more info here

See our research agenda

Delivering Data and Context to Agentic AI

Start: Q1 2027
Publication: Q2 2027
Region: Global Research
Authors: Kevin Petrie

Preparing and Delivering Data for AI: Fueling the Agentic Enterprise

Adoption Maturity, Production Challenges and Best Practices

The breakneck pace of innovation forces AI adopters to get serious about foundational aspects of data management. But they struggle to keep up with dynamic AI projects, proliferating data sources and rising governance challenges.

This BARC study takes the pulse on data management and measures how much AI adopters have matured since our first survey two years ago. We benchmark leading adopters against followers on data quality, lineage, privacy, security and readiness of structured and unstructured data. To separate durable trends from passing hype, we identify two-year shifts in use cases, tooling and skills.

Data, AI, IT and business leaders should read this report to learn:

  • What separates AI Leaders from followers, and how the followers must adapt.
  • Which data and governance controls agents need before autonomy can safely scale.
  • How to align architecture, hosting and tooling choices with AI risk, cost and performance.

Get more info here

See our research agenda

The Future of Analytics and Decision Support

Start: January 2027
Publication: July 2027
Region: Global Research
Authors: Dr. Carsten Bange and Robert Tischler

AI, changing user expectations, and modern data platforms are changing the market for BI & analytics. Organizations need faster, more reliable decision support, yet many users still face fragmented information, dashboard-heavy workflows, and limited trust in automated results. Conversational analytics, embedded insights, AI assistants, and agentic workflows offer new ways to deliver information and support action, but their practical value remains unclear. This BARC survey examines how organizations use these capabilities, where they produce tangible benefits, what blocks wider adoption, and which investments are planned. It compares user needs with organizational priorities and identifies the practices, technology foundations, and governance requirements that distinguish more advanced adopters. Readers can benchmark whether their organization is leading, following, or falling behind and see which tasks, capabilities, and investments should come next.

Core questions:

 

  • Decision-support maturity and user experience: how organizations deliver insights across dashboards, self-service, embedded analytics, conversational interfaces, and AI assistants, and where they stand compared with peers.
  • Drivers, use cases, and investment priorities: what is changing demand for analytics, which applications matter most, and where organizations plan to invest.
  • Barriers, risks, and governance: how data quality, semantic consistency, integration, skills, trust, transparency, security, and cost affect adoption and productive use.
  • Technology foundations and operating models: which platforms, architecture choices, roles, and processes support reliable analytics for people and AI agents.
  • Business impact and leader profiles: where AI-supported decision support produces tangible benefits, what separates leaders from followers and laggards, and which actions should come next.

Get more info here

See our research agenda

Context Engineering for Enterprise AI

Start: Q2 2027
Publication: Q3 2027
Region: Global Research
Authors: Kevin Petrie

As organizations move agentic AI from experiments to production workflows, context becomes the gating factor. For AI to succeed, data teams must derive and govern this context across their sprawling environments. Those that get it right enable their agents to make informed decisions, take safe actions and create value.

This topical survey assesses the state of context engineering for agentic AI. We measure how organizations define, organize, govern, and operationalize context across projects and use cases. And we study the leaders whose mature, governed AI programs hold lessons for the rest of the market. Our findings will help data, AI, IT, and business leaders build a practical path from isolated projects to sustainable innovation.

Readers will learn:

  • How organizations define and implement context engineering
  • Which capabilities and architectural elements characterize mature programs
  • How business, data, AI, IT, and governance teams collaborate to build context
  • Which barriers prevent reliable and scalable AI adoption
  • What practices help leaders demonstrate value and extend successful use cases

Get more info here

See our research agenda

Governing and Securing Enterprise AI: From Oversight to Enforcement

Start: Q3 2027
Publication: Q4 2027
Region: Global Research
Authors: Kevin Petrie, Timm Grosser

Enterprise AI is now embedded in business processes, but governance maturity still lags behind adoption. Many organizations have policies and human approval in place, yet enforcement, continuous monitoring, and automated response remain limited. Building on BARC’s The State of Data and AI Governance, this global follow-up study tracks how governance structures, responsibilities, technologies, and controls are developing over time. It examines how leaders translate policies into enforceable controls, where they automate governance, and how they connect CISO, CDO, CAIO, and architecture teams. The study adds a focused assessment of enterprise AI security, including identity and access, shadow AI, runtime protection, and incident response. Readers can benchmark their maturity, identify gaps between oversight and enforcement, and learn which practices help leaders govern and secure AI without slowing productive use.⁠

Get more info here

See our research agenda

Planning with AI: From Uncertainty to Advantage

Start: Q2/2027
Publication: Q4 2027
Region: Global Research
Authors: Dr. Christian Fuchs and Robert Tischler

Volatility has become the norm in planning, rather than the exception. Many organizations recognize that they need to transform their planning processes, and they see AI as the most important lever for planning more efficiently. Meanwhile, vendors are promising AI agents, predictive forecasts, anomaly detection, and self-adjusting plans. In practice, however, many teams are still working on the basics: data, skills, processes, and responsibilities. The question of how AI can support achieving these efficiency objectives remains unanswered.

This BARC survey examines which planning tasks are measurably improved by AI, from data preparation and scenario analysis to commentary and reporting. It also analyzes how much autonomy successful organizations grant AI and how far they trust its results. Additionally, it examines which responsibilities organizations have defined for data, processes, and AI output. Building on previous BARC evaluations, the survey provides an updated view of the market by analyzing the progress made since then. The survey looks at what sets successful organizations apart, including their skills, data foundation, governance, and technology support. Readers will gain an independent, empirical benchmark of where AI is helpful for planning under uncertainty and where it is not.

Core questions:

  • Planning practice under permanent uncertainty: how planning and forecasting cycles are changing, including the shift from annual budgeting towards continuous planning and steering, and where the pressure to reduce effort and gain speed is highest.
  • Where AI measurably improves planning tasks: data preparation, forecasting, scenario modeling, variance analysis, commentary and reporting, plus the building and maintenance of planning models, and where results still fall short of expectations.
  • Progress and payback since the previous BARC studies: what has changed in adoption and results, and which AI use cases in planning already justify the investment today.
  • Autonomy, trust and responsibility: how far organizations let AI go, from suggestion via approval to automated execution within set limits, how far they trust AI results, and which responsibilities they have defined for data, processes and AI output.
  • What sets successful organizations apart: how data foundation, skills, governance, processes and technology support determine whether AI improves planning under uncertainty, and what separates successful adopters from laggards.

Get more info here

See our research agenda

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