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Prove your status in the market

As a marketer, one of your most important jobs is to prove that yours is the best solution on the market and that you outperform your competitors. This can be a challenge – after all, wouldn’t every vendor claim that their product is the best?

This is where BARC Score comes into play: As a buyer of the marketing rights to BARC Score, you can convince potential new customers with a recommendation from BARC’s independent and trusted market analysts.

With just one look at the score graphic, customers or prospects can immediately identify your company’s position in the market. In addition, the accompanying BARC Score document illustrates the advantages of your product. What’s more, the BARC badge serves as a seal of quality that we, as an independent industry analyst and consulting firm, will award you.

How BARC Scores help you

Generate leads

BARC Score is an excellent tool for lead generation. As a sponsor you can distribute this high-quality content on your website for download.

Convince visitors

Publicize your positioning in BARC's renowned market assessment to help convert your leads. Prove your status in the market and convince potential new customers of the advantages of your solutions.

Level-up your content

Fuel your content channels through blogs or posts based on BARC Score materials. Attract readers who are looking for new software.

Create awareness

Create awareness among customers, press, partners and investors. Position yourself as a relevant provider and thought leader.

Support your sales team

BARC Score serves as a well-founded sales argument that your customers can trust. What could be more powerful than a recommendation from a respected, independent market analyst?

Gain insights

Receive exclusive detailed results and special assessments relating to your specific questions.

Reach

Publication on our websites

Publication on the BARC website, barc-research.com and bi-survey.com, with a traffic of more than 160,000 users in the last 12 months.

Press release

We inform specialized journalists about the publication of each BARC Score.

BARC newsletter

Teaser in the BARC newsletter to approximately 10,000 subscribers

Social media

Social media posts with details of the results on Twitter, XING and LinkedIn.

BARC events

Presentation and marketing of BARC Score at BARC events and conferences such as Digital Finance & Controlling, Big Data & AI World and the DATA festival.

Consulting & workshops

We make use of Score results in BARC consulting projects and workshops.

BARC Guide

Advertising and editorial article in the BARC Guide, the place where every software selection in the German-speaking region begins.

Criteria of the dimension “Portfolio Capabilities” are for example “Product Strategy” or “Marketing Strategy”.

Criteria of the dimension “Portfolio Capabilities” are for example “Interfaces and supported File Formats” or “Automation type and Monitoring”.

BARC Score categorizes vendors into five regions: Entrants, Specialists, Challengers, Market Leaders and Dominators.

We develop BARC Scores for different selected topics and update them every year.

About

What is BARC Score?

BARC Scores are generic, criteria-based rankings of vendors. Each vendor is evaluated based on a set of detailed criteria. A vendor’s score is plotted on two dimensions: “Portfolio Capabilities” and “Market Execution”. The result is a categorization of vendors into five segments: Entrants, Specialists, Challengers, Market Leaders and Dominators.

BARC Scores are developed by our analysts for selected software segments and are renewed yearly. This makes them an indispensable overview for decision-makers who are looking for new software vendors in a specific application field.

See which topics the different BARC Scores cover

Topics & Publication

Which software segments do BARC Scores cover?

The evaluation and classification of business software and its vendors is usually a time-consuming process for end user companies. With BARC Score, BARC is breaking new ground by combining detailed analyst knowledge with extensive survey results to create a graph that is unique in the market and yet provides clear information about a manufacturer’s current market position and portfolio.

Each BARC Score highlights a specific market segment in detail and helps our customers to create long and short lists for their software selection projects.

BARC analysts select the products for each Score based on clearly defined criteria. Click on the Score names below to see which inclusion criteria apply to which Score.