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Master Data: The Backbone of AI and GenAI

Join us for BARC’s presentation of the leading solution providers in this space.

About the topic

Master Data: The Backbone of AI and GenAI

Date: May 6, 2025
Language: German/ English

To succeed in production, artificial intelligence models need trustworthy outputs based on governed inputs. This basic fact forces AI adopters to get serious about data governance and therefore master data management (MDM). By standardizing descriptions of entities such as products, customers, and partners, MDM enables companies to improve the accuracy of their operational records. This comes in handy for all types of AI, from recommendation engines to generative AI, which need a correct view of the business to deliver value and minimize risk. 

This webinar explains why and how effective master data makes AI successful. It defines the requirements for data governance as they relate to AI, then explores use cases in which MDM contributes to AI-ready data. In particular, we examine how master data feeds GenAI language models.

About BARC webinars

BARC Webinar

After an executive summary from a BARC analyst, you will have the opportunity to introduce your company and services to an engaged audience and interact with participants to discuss their requirements and needs. The BARC analyst will summarize recent market developments and trends, enabling a meaningful and relevant discussion, providing the foundation for a solution-oriented and opportunity-driven dialogue.

The focus of the webinar is on comparing different vendors/service providers and their products and services in a specific subject area.

Overview

  • Webinar with up to 3-4 sponsors
  • Length between 60 to 90 minutes – Moderated by a BARC analyst
  • Language: English / German
  • Initial presentation and sequential vendor pitches, or interactive format (will be discussed at the content briefing with all vendors/ service partner together)​

Services

  • 15-minute presentation by your company + 5 minutes for Q&A.
  • Select 40 leads from the list of participants. You will receive name, position, company, e-mail, telephone (if available, telephone is not mandatory). All participants provide their opt-in consent
  •  Your logo on our landing page
  • 1 Speaker by Vendor or Service Provider

Price: €5,500

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