With BARC's Customer Feedback Surveys
There’s no better way of discovering a vendor’s strengths and weaknesses than finding out how customers rate its product. That’s why so many decision-makers trust BARC surveys when looking for new software.
For you as a software vendor, positive feedback from unbiased customers is the ultimate argument to convince a prospect.
The good news: You have the chance to use the valuable results from our surveys for your own marketing campaigns.
Show the world how much users love your product with bulletproof statistics!
Prove you’re a market leader and show it off. Customized highlights reports showcasing customer feedback about your product are great content for building your brand awareness and promoting your customer satisfaction.
Provide your sales and marketing team with social proof of the value of your product. When your prospects are ready to buy, show them why and how your software beats the competition. You’ll be able to build credibility and convince people that you’re the right choice.
Downloadable reports, social assets, infographics, customer and analyst quotes and much more provide your marketing and sales team with a treasure trove of content and collateral for every stage of the funnel.
Gain meaningful insights about your customers, your competitive space and market trends. Our analysts help you transform the survey data into actionable insights about your product, competitors and customer preferences.
Have a look at our survey schedule and identify the best fit for your product. The focus on a single topic ensures that products are found by the exact target group that is looking for this type of software solution.
Your product will be included in the survey once it receives more than 30 customer reviews.
Publication: Mid/end of October 2025
The BI & Analytics Survey is BARC’s major annual report on the global BI & Analytics software market. It is based on the world’s largest survey of BI & Analytics users.
With a sample of 1,480 survey responses, The BI & Analytics Survey 24 offers an unsurpassed level of user feedback on 21 leading BI & Analytics solutions.
Our research covers issues ranging from the purchase cycle right through to deployment, including critical information on performance levels, scalability and problems encountered. 21 leading BI & Analytics products are compared. Market trends are also examined.
Buyers benefit from access to the single most comprehensive source of up-to-date BI & Analytics user sentiment available, accompanied by expert commentary and detailed product information from BARC’s experienced analyst team.
The Analyzer – a powerful interactive online tool – is also included, enabling buyers to perform their own unlimited custom analysis of the full survey data set.
The Planning Survey is the largest independent survey on the use of planning tools. The aim of the survey is to make the market more transparent for all players. The focus is on the evaluation and use of planning products based on criteria such as Business Benefits (business use), Customer Satisfaction, Price to Value, Recommendation, Customer Experience, Planning Functionality and Performance Satisfaction as well as Vendor Support and Implementer Support. The Planning Survey summarizes the strengths and weaknesses of the leading products (and groups of products) in detail from a customer perspective.
In addition, the survey offers detailed quantitative analyses of why customers purchase particular planning tools, how satisfied they are with their provider and their solution, what problems they have with the tools and how successful they are with them.
Publication: Q4 2025
The voice of the data management community
The Data Management Survey is BARC’s annual report on the data management software market.
Scope of research
The fourth edition of this BARC survey will examine data management products in terms of their functionality, application areas and usability.
The survey focuses on data management for BI, analytics and data governance in the broader sense. This includes technological approaches such as data platforms, data catalogs, tools for setting up data pipelines, data hubs, etc.
Publication: March 2025
The Financial Consolidation Survey is our annual report on the financial consolidation software market.
The aim of the survey is to make the market more transparent for all players. The focus is on the evaluation and use of consolidation products based on criteria such as Business Benefits (business use), Customer Satisfaction, Price to Value, Recommendation, User Experience as well as Vendor Support and Implementer Support.
The Financial Consolidation Survey summarizes the strengths and weaknesses of the leading products (and groups of products) in detail from a customer perspective.
In addition, the survey offers detailed quantitative analyses of why customers purchase particular consolidation tools, how satisfied they are with their provider and their solution, what problems they have with the tools and how successful they are with them.
A specially prepared document containing a selection of the headline findings for your product. It does not show all the KPI results and focuses mainly on the positive findings.
Price: on request
Blog contribution for marketing purposes. This covers general, product-independent survey findings and does not extend to discussing product-specific results.
Price: € 2,500
Attractive individual infographic showcasing the headline results for your product.
Price: € 1,700
Marketing rights for another language, including translation service for the highlights document.
Price: on request
bi-survey.com (EN): A dedicated website containing general results from our surveys, individual product results, a free, basic version of the analyzer and other software-related research.
barc.com (DE): our company homepage.
You can upgrade/extend your profile making it more attractive and engaging, link to your highlights report landing page and get SEO links to your home page
Price: € 2,900
The results document explores the most important findings, supplemented by expert commentary.
Price: on request
The analyzer is a powerful, interactive, online tool that enables you to perform your own custom analysis of the survey data.
Price: on request
Strategy consulting based around your BI & Analytics Survey results (one-day workshop).
Price: on request
A series of executive reports on each product featured in survey. Each report contains a product summary plus a summary of the relevant product-related results.
Price: on request
