BI & Analytics Arena –

Market-leading tools in (direct) comparison

March 22-23, 2023


Get your package

Secure one of our sponsorship to:

Be heard

Gain brand recognition

Get more traffic on your stand

… and ultimately, win more business

If you’re currently looking to buy BI & analytics software or simply want to keep tabs on the market, use our conference to get in direct touch with the vendors and projects out there.
In our experience, many software comparison events follow the same old format. That’s why our sponsors will be going head-to-head to see who has the best answers to new questions.
The event will address classic BI topics: dashboards, self-service BI and data preparation, analysis and visualization.

Event format:

  • Step Into the Arena – Our event will be conducted like a sports competition
  • Sponsors go head-to-head in direct comparison. Attendees can ask challenging questions to the contenders
  • Attendees are looking for the best fit for their data journey. As a sponsor, you can qualify if you “win” your pitch
  • Present your solution with the above in mind. Do not give a standard software presentation! Focus on what sets you apart from your competition


Classical BI topics

Self service BI and self service data prepartion

Creation of dashboards

Analysis and visualization

Target Group

  • Head of BI/ Analytics
  • Project Manager BI/ Analytics
  • Head of Reporting/Controlling
  • BI/ Analytics Architects
  • BI Specialists
  • Product owner/Manager

What we expect

700 participants
14 sponsors
Our event tool Hubilo

We’re using a new event tool that offers improved networking, exchange and direct interaction, while not overlooking the event content.

This new platform helps us to bring you closer to your prospects and customers!

Live and recorded sessions as well as additional content will be made available during and after the event. Participants can chat, ask questions and take part in polls during the sessions.

Each sponsor will get their own landing page where they can present content, which is also featured in the sessions.

Sponsor booth

You will get your own landing page, where you can present your solution with different options, for example:

  • Provision of videos and products
  • Provision of content (e.g., brochures) for download
  • Answers to visitors’ questions
  • Respond to contact requests from visitors
  • Calls to action

Selected attendees from BI & Analytics Arena 2022

  • bonprix
  • Daimler AG
  • DKB
  • Ehrmann SE
  • Ferrero
  • Kinkele GmbH & Co. KG
  • McDonald´s Deutschland LLC
  • Miele & Coe. kG
  • Pfalzwerke AG
  • RTL2 Fernsehen GmbH & Co. KG
  • s.Oliver
  • Volkswagen Financial Services AG
  • Zeppelin GmbH

Vital Statistics from BI & Analytics Arena 2022

741  registrations
298 (40%) attendees from end-user companies
520 unique visitors on the platform on the day of the event
Average of 224 participants per stream
Average of 140 leads per exhibitor booth

Sponsors 2022


  • Presentation of the portfolio/ live demo (duration: 20 minutes)
  • Participation in the Q&A round (15 minutes in total)
  • Upload of the recording/ video on the on-demand platform
  • Booth in the virtual exhibition
  • Leads from the patricipants of your slot live and on-demand and virtual booths in the aftermath
  • Your marketing visibility: Logo and entry on the event website, (paid for) Social media, Standalone Mailings & BARC Newsletter


Ready to make the next move?

Get in touch today.

Contact Us