With BARC’s Software Surveys
There’s no better way of discovering a vendor’s strengths and weaknesses than finding out how customers rate its product. That’s why so many decision-makers trust BARC surveys when looking for new software.
For you as a software vendor, positive feedback from unbiased customers is the ultimate argument to convince a prospect.
The good news: You have the chance to use the valuable results from our surveys for your own marketing campaigns. Show the world how much users love your product with bulletproof statistics.
BARC surveys are valuable content for decision-makers who have to decide between different software solutions. Create a lead magnet by making the survey document available on your website.
Oftentimes, reliable statistics showing how much other customers love your product can be all it takes to finally convince a prospective customer.
BARC surveys make it easy to deliver fresh and useful content written by experts to your readers. The document can be used on all your communication channels, for example on social media, a blog or as a handout at events.
Make sure your product is considered when decision-makers compare different software solutions.
Find out how your users think you could optimize your product and discover where your strengths lie in comparison to the competition.
Understand how organizations select, implement and use their software solutions and what new trends are emerging.
Have a look at our survey schedule and identify the best fit for your product. The focus on a single topic ensures that products are found by the exact target group that is looking for this type of software solution.
Your product will be included in the survey once it receives more than 30 customer reviews.
Publication: October
The BI & Analytics Survey is BARC’s major annual report on the global business intelligence (BI) software market. It is based on the world’s largest survey of BI users, with a sample of over 3,000 survey responses – that’s why so many companies trust the results of “The BI & Analytics Survey” and base their software purchasing decision upon it.
Publication: September 2020
The voice of the data management community: The Data Management Survey is BARC’s new annual report on the data management software market. This BARC survey aims to examine data management products in terms of their functionality, application areas and usability.
You’ll receive a specially prepared document containing a selection of the headline findings for your product. It does not show all the KPI results and focuses mainly on the positive findings. Among others, it includes:
A specially prepared document containing a selection of the headline findings for your product. It does not show all the KPI results and focuses mainly on the positive findings. It includes:
This report can be shared with prospects and customers and used for lead generation. You acquire unlimited usage rights to the complete document, which you may distribute freely in printed or electronic format (e.g., for your online lead generation, as a handout at exhibitions and fairs, customer presentations or partner events). You may also use parts of the content in your marketing materials (brochures, white papers, websites, product presentations etc.).
The Results document explores the most important findings from survey, supplemented by expert commentary. It includes:
These reports are mainly for internal use. Nonetheless, it is possible to use parts of the content (e.g. quotes or charts) in other marketing materials (white papers, blog posts, etc.).
A series of executive reports on each product featured in survey. Each report contains a product review by BARC’s analyst team (Analyst Verdict) plus a summary of the relevant product-related results from the survey (Customer Verdict) giving an overview of its performance across key criteria.
These reports are for internal use only. Content is not allowed to be published or shared.
In honor of our popular surveys, we even created an own website for them, where the main results, as well as a lowdown on each of the featured products, are visualized. bi-survey.com records an annual traffic of 160,000 users from all over the world. Make sure your product is seen here!
Vendors who purchase marketing rights will be featured more prominently on the website and can enhance their profile with:
The Analyzer is a powerful, interactive, online tool that enables you to perform your own custom analysis of the survey data. The survey results can be filtered by region, country, product used, industry and company size and you can make quick comparisons between the tools you are interested in.
Depending on the survey there are additional documents like The BI Survey Best Practices or the BI Trend Monitor which are part of the core components.
The components which are included in the basic survey offering.
