Start Data Collection: Q1 2025
Publication: Q2 2025
Region: Global Research
Authors: Doug Laney, BARC Fellow
Organizations are seeking new and innovative ways to quantify and unlock the value within their data assets and products. Despite the ever-increasing and critical importance of data, many companies struggle to measure and communicate its worth.
This BARC survey-based report will examine both the economic benefits and the cost considerations of data assets, focusing on how organizations can assess and optimize the value they derive from data. By measuring the cost-side of data—such as infrastructure, data management, compliance, and maintenance—alongside its revenue potential, organizations can create a clearer understanding of data as a legitimate asset that must be more formally managed and monetized for optimal return.
This publication will equip data and business executives to understand and better articulate value of their data assets and data products, enabling their organizations to make the technology and other investments needed to become more data-driven and thrive in the data economy.
Key Questions: