Start: Q4 2024 / Q1 2025
Publication: Q2 / Q3 2025
Region: Global
AI is certainly one of the top buzz words of the past few years. There is a lot of hype but also disillusionment with this technology. Many companies started to invest in AI projects and investigate which benefits can be achieved. As the technology and knowledge are costly these invests in many cases did not deliver on its promise. This study investigates which investments in AI were already made and which experiences were gained to learn from. Moreover, it observes which plans companies pursue with their future AI investments.
Increasing efficiency has emerged as the most promising area for AI usage in the past years. By automating certain tasks or supporting workers to become more productive AI can provide benefits in many ways. This study therefore investigates which areas are most applicable for productivity boost through AI and which BI & analytics users should be equipped with AI-based technologies.
Core Questions: