BARC’s custom content makes your content stand out by being more useful, relevant and original than the competition
Want to beat every content program in our industry?
Standing out in a world of information overload has become a lot more difficult
In a world where a flood of information is available online, it is important to stay ahead of the competition by providing high-quality, interesting and exclusive content. This will help you attract the exact target group you are looking for and can effectively generate new leads.
Plus, you will steadily build trust with your visitors: The more content you share with your target audience, the more obvious it becomes that you are an expert in your field.
BARC is the ideal author of your content: We know what your specific target group is interested in, what topics they are searching for online and we have the know-how to provide detailed and in-depth content that will impress and help your readers.
By supporting BARC content with credible, original research, it becomes an all-powerful format for one simple reason: It makes you and your website the primary source of new information. The result: It is the most link-worthy content you can create.
Our custom content formats
- BARC Research Notes
- BARC Creative Content
- BARC Custom Topical Survey
- BARC Speakers
- BARC Campaign Package
- BARC Spotlight
Research Notes created individually by BARC analysts deliver high-quality content to associate your company and your brand with a topic and attract attention.
Customized, topic-specific documents from BARC support your marketing and sales strategy for efficient lead generation. In individual research notes, BARC analysts structure and define current topics and provide tips for users on successful implementations, etc.
You receive the reprint and distribution rights for the research note, including the option to use quotes from it.
Benefits
Create awareness
Create awareness among customers, press, partners and investors. Position yourself as a relevant provider and thought leader on a particular topic.
Generate leads
BARC surveys are an excellent tool for lead generation. As a sponsor you can distribute this high-quality content on your website for download.
Enhance Your Content Strategy
Elevate your content by incorporating original research, attracting readers seeking solutions to their pain points, and increasing relevance to your target audience with BARC insights.
Attract new visitors
BARC surveys provide valuable content for decision-makers who need to research a certain topic. Use our research to attract and convert new website visitors.
Benefit From Our Brand
BARC is an independent source that decision-makers trust. Both our brand and our analysts have a reputation for providing unique and useful insight.
Benefit From Our Trend Expertise
Through our primary research and day-to-day advisory practice, our analysts are always up to date on technological and market developments.
BARC analysts create high-quality custom content.
- Blog posts and articles
- Videos
- Interviews
- Podcasts
- and many more
This valuable content offers your readers and prospects expert knowledge and news about the latest trends and can be used on all your communication channels (e.g., on social media).
Address your target group with customized and exclusive content. BARC Custom Topical Surveys offer outstanding data-supported content marketing.
BARC conducts exclusive user surveys about your chosen topic and creates a customized user study for you to position yourself on the market. We will help you find a suitable topic, giving you the opportunity to add your own questions. You will receive the reprint and distribution rights to the user study, including the opportunity to quote from it (with attribution of the source).
Maximize the success of your event by having a BARC analyst give a speech on the latest market trends and developments, best practices and project tips.
Our experienced analysts can support you in the form of keynote speeches or presentations, held live at your conferences, roadshows or webinars.
For example, in his trends keynote, BARC CEO Carsten Bange takes a look into the future and discusses which trends will be shaping companies in all industries over the coming 12 months.
Our offering:
- Length: 45 minutes (max.), presentation given in German or English
- Following the event, you will receive the presentation slides to circulate to your participants
- Promotion of the speaker’s session on LinkedIn by the speaker to increase visibility and attendee engagement for your webinar. Please provide us with a short text template and corresponding image material to promote your speaking session in the best possible way
Price dependent on the speaker and topic.
Content is king, but data-supported content is the more powerful queen. Because what really builds trust with your audience and prospects is content based on reliable and original data.
Statistics can also multiply your reach and clicks: The LinkedIn Marketing Solutions team found that headlines with statistics achieve a 37% higher clickthrough rate than those without data.
Not to forget, original data enhances the value you get out of your content marketing programs for one simple reason. It makes you the primary source of this data. “It’s the most link-worthy content you could possibly create.”
We make it easy for you to upgrade your content with reliable data: BARC supports you with tailor-made content from our market research department.
We support you from conception through to the final design of various multimedia formats:
- Conception
Together with you, we develop topics and ideas, that will achieve the goals of your marketing campaign. You can be sure that we fully understand and consider your product strategy. - Data
We enrich the content with survey data from our representative BI and data management panel. As an independent research firm, we can provide you with highly credible and relevant data. Our offer includes 3-5 exclusive questions to our representative BI and data management panel. - Formats and content design
Results are compiled into diverse multimedia formats tailored to your goals. Get high-quality content your target audience will love, ready for distribution across multiple channels.
Offering
€ 14,900 (DACH) € 16,900
Global€ 19,900
- Joint identification/coordination of the appropriate topic/content
- Data support for the content: 3-5 exclusive questions for representative BARC BI/DM panel, minimum of 100-150 responses
- Attractive visual processing of the results in the form of single charts / social media tiles
- Blog post based on the results (approx. 1,000 words)
- Lead magnet: BARC Summary comprising 2-4 pages (PDF) on the topic/results of the survey
- Analyst quotes as additional attractive social media tiles
Expert-supported content for your marketing & sales initiatives
BARC Spotlights individually authored by BARC analysts deliver high-quality content to associate your company and brand with a specific topic. A BARC Spotlight drives brand awareness and supports your value proposition in your target market and target audience. As an exclusive analyst publication on your selected market in combination with your vendor/solution profile it adds an independent and credible perspective on your offering. In addition to being a valuable component in delivering your brand strategy it can also be used as quality content to drive lead generation in campaigns.
Content:
Market developments (subject area tbd together with vendor) plus company/product profile (alternatively use case)
Vendors can book it as a combination of:
-
- Part 1: A reduced market summary (3-4 pages) on a selected market
- Part 2: Vendors/solution profile (1-2 pages)
- Optional: as an alternative to Part 1 or Part 2: a customer case study (1-2 pages)
Benefit:
- Rise brand awareness
- Deliver brand message and value proposition
- Leverage exclusive, high-quality content on markets to drive lead generation (increase quantity and quality in lead generation)
- Benefit from BARC brand as a trusted Market Analyst