Where every software selection project in the German-speaking region begins

The BARC Guide Data, BI & Analytics enables you to target the right people in the right place at the right time.

Why your data, BI or analytics solution should be represented in the BARC Guide

Because software selection projects in the DACH region begin here

BARC Guides provide decision-makers with all the information they need to start a software selection project – from user experiences and checklists to expert advice.

Its complete overview of the most important software vendors makes BARC Guide Data, BI & Analytics an indispensable tool for anyone involved in selecting software.

"The brands who show up with the right message at just the right moment are the ones on the path to growth and revenue.“

Google Analytics, Linking analytics and ads

Because you can reach your target group in the right place at the right time

BARC Guides are read by over 40,000 qualified decision-makers in Germany, Austria and Switzerland looking for a complete overview of software providers.
The right time: The BARC Guide reaches decision-makers when they are just beginning their selection process.
The right place: Present your company in the BARC Guide with a case study, company profile, references and contact details.

Because this is how to ensure that your product is considered in software selection projects in the DACH region

The BARC Guide is an indispensable reference for BI selection projects in the DACH region. It provides decision-makers with all the basics they need to get started: From checklists and "Dos & Don'ts" to the heart of the guide: the product overview.

Distribution via

three channels


  • Circulation: 10,000 approx.
  • Ships to approximately
    8,000 qualified BARC
  • Distributed at relevant conferences and seminars

Online magazine

Online database

  • Market overview on barc.com
  • Company profile on barc.com
  • Case Studies on barc.com
  • ~7,000 unique visitors per month
  • ~ 6,000 newsletter recipients

Visibility in the data & analytics ecosystem

By advertising in the BARC Guide you gain numerous benefits:
  • Your own landing page on BARC.com – where you can include any information about your products and services such as downloads, videos, screenshots, backlinks to your products etc.
  • Close integration with other BARC products and events
  • Preferential inclusion in the interactive Solution Browser
How to showcase your company in the BARC Guide


  • Position yourself close to the BARC brand and gain visibility in the data analytics sphere
  • Advertisers are prominently displayed with their company logo in the Solution Browser.
  • Case study database Provide potential customers with a compelling reference for your product.
Editorial deadline





All-in Package

Online Guide + Print
Company Profile and
Case Study


€ 2,990

BasicPlus Package

Online Guide + Print
Company Profile


€ 2,690

Basic Package

Online Guide Only



€ 2,390


1/2 page


1 page


1 page U3


1 page U2/U4


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