How you can profit from becoming a sponsor at BARC events:
Attract new visitors
Create awareness
Position as a thought leader
Connect with your audience
Why Technology Providers Should Participate as Sponsors and Exhibitors at the BARC Data & AI Summit 2025
Direct Access to Qualified Decision-Makers
The BARC Data & AI Summit 2025 brings together over 250 data professionals who are actively seeking solutions and partnerships. As an exhibitor, you gain direct access to:
- Senior executives and decision-makers in the Data & AI space
- Technical experts with specific project requirements
- Companies actively investing in data and AI technologies
The event is explicitly positioned as “the most impactful event for Data, Analytics & AI decision-makers,” highlighting the high quality of attendees.
Market Positioning Through BARC’s Independent Reputation
BARC enjoys an excellent reputation as an independent analyst firm:
- Leading in the evaluation of Data & Analytics solutions for over 20 years
- Europe’s leading analyst house for technology and successful implementation of Data & Analytics
- International reach through presence in the USA and Europe
As a sponsor, you benefit from the credibility and trust that BARC has established with decision-makers. BARC’s independence (“We do not sell implementation projects or software”) lends additional credibility to your presence.
Highly Relevant Topics for Technology Providers
Data & AI Leadership
Decentralization, Democratization, and Business Enablement
Future-proof Data & AI Ecosystems
AI Innovation & Implementation
Data & AI Governance
Data Products, Data Contracts, Data Marketplaces
Impressive Reach and Network
As a sponsor, you benefit from this network not only during the event but also through the accompanying communications. BARC has an extensive network:
10,000
Participants at BARC events annually
302,000
Readers
25,775
Newsletter subscribers
2,000
research and consulting clients per year
Insights into Current Market Trends and Research Findings
These insights help technology providers better position their own products and strategies in the market. The Summit offers exclusive insights into:
Current BARC research results
and market analyses
Practical implementation examples
for data and AI solutions
Practical implementation examples
for data and AI solutions
High-Quality Program with Practical Focus
As an exhibitor, you can present your solutions in this practice-oriented context and benefit from the high attention given to concrete implementation examples. The program includes:
55
Live sessions with concrete use cases
40
Experts on stage
100
Focus on measurable successes
Exclusive Environment with Limited Number of Solution Providers
With only “20+ solution providers,” the Summit offers an exclusive environment with limited competition. This significantly increases your visibility and chances for qualified conversations.
20
Solution providers
Impressive Reference List of Renowned Companies
These references underscore the quality of BARC events and their relevance for decision-makers from large enterprises. BARC works with leading companies, including:
Boehringer Ingelheim
Deutsche Post DHL
Evonik Industries
Audi
Thyssenkrupp
Union Investment
Target group & Audience Profile
Please note: The expected participant number includes representatives from user organizations, exhibitors, BARC staff, and/or speakers. We expect around 200 participants at the event, including:
- C-suite executives
- Higher-up managers
- Decision-makers in data & analytics
- Specialist users
200
Participants
Sponsorship Packages
- 30-minute customer presentation including 1 speaker ticket*
- Exhibition area (approx. 2x2m) including 1 high table, 2 bar stools, power supply, WLAN, Screen
- Two tickets for your staff + one ticket for your speaker (3 tickets in total)
- Leads from your presentation (leads scanned by BARC)
- 1 Lead scan license for your booth staff
- Logo on the event website and mentioned in various marketing activities
*Presentation must be given by your customer. In cases where no customer presentation can be provided an additional fee of €1,000 will be due to switch to a vendor presentation.
- Exhibition area (approx. 2x2m) including 1 high table, 2 bar stools, power supply, WLAN, Screen
- Two tickets for your booth staff
- 1 Lead scan license for your booth staff
- Logo on the event website and mentioned in various marketing activities
- 30-minute software presentation by vendor including 1 speaker ticket
- Exhibition area (approx. 2x2m) including 1 high table, 2 bar stools, power supply, WLAN, Screen
- Two tickets for your staff + one ticket for your speaker (3 tickets in total)
- Leads from your presentation (leads scanned by BARC)
- 1 Lead scan license for your booth staff
- Logo on the event website and mentioned in various marketing activities