Many B2B marketers just generate leads. Market leaders engineer pipeline. This package delivers buyers during earlyresearch and at the evaluation stage.
*Source: B2B Technology Marketing Community
BARC Lead Generation Package
Stop chasing vanity metrics. Generate a predictable pipeline of high-intent, revenue-ready leads that convert.
Back to Go-to-Market Playbook
How Do Market Leaders Build a Predictable, Forecastable Sales Pipeline?
61
of B2B marketers say generating quality leads is their top challenge.*
By systematically targeting high-intent buyers at different stages of the buyer’s journey
BARC Products to Access High-intent Leads
We have a range of different products to achive your goal.
Webinars & Launch Parties
Deliver highly qualified leads directly to your team.
BARC Events
Provide a powerful platform for face-to-face engagement and lead generation.
Interactive Benchmark Tool
(e.g. Data Maturity Assessment)
Campaign & Authority Booster
Generate leads from individuals actively researching your specific area of expertise.
Custom Content
Create a package tailored perfectly to your unique strategic goals and budget.
BARC Reviews
Drive traffic and inquiries from users who are actively researching and comparing software solutions.
BARC Best Practice Package to Generate Revenue
For Maximum Impact, We've Engineered a Best-Practice Solution
BARC Best Practice Packages combine the most effective services for your specific go-to-market challenge into strategically designed bundles. Rather than selecting individual offerings in isolation, these packages deliver proven combinations that amplify results. Each package addresses a specific strategic objective by bringing together the precise mix that create maximum impact. The result: a validated approach that delivers measurable outcomes faster and more effectively than assembling a custom solution from scratch.
Components
BARC Webinars
Build early-stage pipeline with buyers researching solutions
- Two exclusive webinar slots on topics your buyers are actively researching
- Up to 80 qualified, high-intent leads with job titles and company data (2×40 per webinar)
- Moderated Q&A
+
BARC Event
Convert qualified buyers into sales pipeline
- Select one event.
- Direct access and networking opportunities with C-level data and analytics leaders who are evaluating solutions.
- Qualified lead list with contact details post-event.
- Speaking slot to establish authority.
Why the combination wins
- BARC Webinars = Capture and qualify buyers early in their research journey with topic-specific engagement that reveals intent
- BARC Event = Convert qualified buyers into pipeline by engaging them at the critical vendor comparison and evaluation stage
- Together = Early qualification and late-stage conversion allow for systematic pipeline building