Join us for BARC’s presentation of the leading solution providers in this space.
Date: November 5, 2026
Conducted in English
In this webinar, BARC explores why and when mid-market and SMB organizations move beyond spreadsheets and begin modernizing their FP&A processes. We examine the operational, organizational, and strategic pressures that drive this transition, including growth complexity, increased volatility, and rising expectations for finance to act as a strategic partner.
Kelley Lynn Kassa is a seasoned marketing executive specializing in Corporate Performance Management, with more than 20 years of experience in marketing and communications in software and advisory services.
She has held key roles at Applix, IBM, Varicent, and Datawatch, and BPM Partners, and for the past 13 years has provided marketing thought leadership content and programs for Revelwood—an implementation partner for IBM Planning Analytics, Workday Adaptive Planning, BlackLine, and Incorta.
After an executive summary from a BARC analyst, you will have the opportunity to introduce your company and services to an engaged audience and interact with participants to discuss their requirements and needs. The BARC analyst will summarize recent market developments and trends, enabling a meaningful and relevant discussion, providing the foundation for a solution-oriented and opportunity-driven dialogue.
The focus of the webinar is on comparing different vendors/service providers and their products and services in a specific subject area.
