Region: Global
Authors: Kevin Petrie and Florian Bigelmaier
Publishing: July 2026
AI agents know just enough to be dangerous. They can perform impressive but misguided calculations that run your business off the rails. Context engineering aims to fix this problem by helping agentic applications make safe, reliable decisions based on diverse inputs and rich metadata. But building trustworthy context requires careful workflow design, implementation, and refinement.
This research note explains why and how context engineering will propel the next wave of AI innovation. It assesses adoption patterns, requirements, use cases, and best practices based on new primary research, then explores enabling architectural approaches. We conclude by recommending principles for success
Data and AI leaders should read this report to learn: