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Expanding Data Culture for AI

Bridging the Divide Between Business and IT

Join us for BARC’s presentation of the leading solution providers in this space.

About the topic

Expanding Data Culture for AI

Bridging the Divide Between Business and IT

Date: October 20, 2026

AI transformation is no longer limited by technology – it is limited by collaboration. As organizations race to scale AI, many struggle with unclear ownership, fragmented responsibilities, and misaligned priorities across business and IT teams. Questions around

  • Who defines the use cases?
  • Who is responsible for data quality?
  • How do IT and business jointly own outcomes?

are becoming critical, especially as recent survey findings indicate rising dissatisfaction with internal IT services.

This webinar will demonstrate how building a strong data culture can bridge these gaps and ensure AI initiatives deliver real, measurable business impact. We will explore how C-level data and technology leaders can empower domain specialists, foster responsible innovation, and create trust in AI-supported decision-making across the enterprise.
For software vendors and sponsors, this session provides valuable insight into the organizational challenges customers face as they adopt AI and highlights where tools, services, and platforms can meaningfully support their journey.
Attendees will learn:
  • The cultural and organizational shifts needed to align business and IT around AI value
  • How key roles – across data, AI, IT, and business – should evolve in an AI-driven operating model
  • How to balance autonomy, governance, and accountability as teams adopt AI
  • What CxOs can do right now to build trust and accelerate enterprise-wide AI adoption

About the host

Jacqueline Bloemen

Senior Analyst Data & Analytics

Jacqueline Bloemen is a Senior Analyst for Data & Analytics, focused on data & analytics strategy and culture, architecture & technology, governance and organization. She is an author and speaker, and has been advising companies of all sizes and industries for over 40 years.

Her current research and consulting activities are focused on the transformation towards data-driven business and data democracy. She has been with BARC since 2005.

About BARC webinars

BARC Webinars

After an executive summary from a BARC analyst, you will have the opportunity to introduce your company and services to an engaged audience and interact with participants to discuss their requirements and needs. The BARC analyst will summarize recent market developments and trends, enabling a meaningful and relevant discussion, providing the foundation for a solution-oriented and opportunity-driven dialogue.

The focus of the webinar is on comparing different vendors/service providers and their products and services in a specific subject area.

Overview

  • Webinar with up to 3-4 sponsors
  • Length between 60 to 90 minutes – Moderated by a BARC analyst
  • Language: English / German
  • Initial presentation and sequential vendor pitches, or interactive format (will be discussed at the content briefing with all vendors/ service partner together)​

Services

  • 15-minute presentation by your company + 5 minutes for Q&A.
  • Select 40 leads from the list of participants. You will receive name, position, company, e-mail, telephone (if available, telephone is not mandatory). All participants provide their opt-in consent
  •  Your logo on our landing page
  • 1 Speaker by Vendor or Service Provider

Price: €5,500

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