Predict, Plan, Perform

AI Use Cases Shaping the Next Era of Finance

Join us for BARC’s presentation of the leading solution providers in this space.

About the topic

Predict, Plan, Perform

AI Use Cases Shaping the Next Era of Finance

Date: December 3, 2026
Conducted in English

AI has become a key differentiator in the CPM and FP&A software market, but buyer expectations are shifting from generic AI features to clear, outcome-driven use cases. This webinar provides CPM vendors with a research-based perspective on how AI is being applied across prediction, planning, and performance management — and which use cases resonate most with finance leaders today.

BARC analyzes where AI delivers measurable value, how adoption barriers such as data quality and trust are being addressed, and what finance teams expect from AI-enabled planning solutions. Vendors will gain insight into emerging best practices, buyer priorities, and roadmap considerations as AI becomes a standard component of modern finance platforms.

About the host

Kelley Lynn Kassa

Senior Analyst Data & Analytics

Kelley Lynn Kassa is a seasoned marketing executive specializing in Corporate Performance Management, with more than 20 years of experience in marketing and communications in software and advisory services.

She has held key roles at Applix, IBM, Varicent, and Datawatch, and BPM Partners, and for the past 13 years has provided marketing thought leadership content and programs for Revelwood—an implementation partner for IBM Planning Analytics, Workday Adaptive Planning, BlackLine, and Incorta.

About BARC webinars

BARC Webinars

After an executive summary from a BARC analyst, you will have the opportunity to introduce your company and services to an engaged audience and interact with participants to discuss their requirements and needs. The BARC analyst will summarize recent market developments and trends, enabling a meaningful and relevant discussion, providing the foundation for a solution-oriented and opportunity-driven dialogue.

The focus of the webinar is on comparing different vendors/service providers and their products and services in a specific subject area.

Overview

Webinar with up to 3-4 sponsors
Length: 60 to 90 minutes – Moderated by a BARC analyst
Language: English/German
Initial presentation followed by vendor presentations, or interactive format (will be discussed at the content briefing with all vendors/service partners)

Services

15-minute presentation by your company + 5 minutes for Q&A.
Select 40 leads from the list of participants. You will receive name, position, company, e-mail, telephone (if available, telephone is not mandatory). All participants provide their opt-in consent
Your logo on our landing page
1 speaker per vendor or service provider

Predict, Plan, Perform

AI Use Cases Shaping the Next Era of Finance

About the topic