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CPM Trend Monitor 2027

Joint BARC and BPM Partners Research

About this survey

CPM Trend Monitor 2027

Start: November 2025
Planned Publication: December 2026
Region: Global
Authors: Dr. Christian Fuchs and Craig Schiff

BARC’s and BPM Partners’ joint research report will provide an up-to-date unique global view of the CPM market. Our comprehensive study combines data from two of the major surveys in this space: BARC’s The Planning Survey 25 and BPM Partners’ 2025 BPM Pulse.

The report reflects on the trends currently shaping the CPM market. We ask more than 1,000 users, consultants and vendors for their views on the most important trends in planning, budgeting and forecasting, financial consolidation and supplementary topics. Numerous respondents reveal a comprehensive picture of regional, company and industry-specific differences and deliver an up-to-date perspective of the market.

The report provides detailed information on:

  • Which trends are strongly influencing the market and which ones represent only a niche market;
  • Which trends are most important in specific regions and industries;
  • What differentiates best-in-class companies from the rest;
  • Where the opinions of users, consultants and vendors diverge.

By purchasing the marketing rights, you will:

  • Receive an attractive PDF file with exciting results, graphics and articles from our analysts.
  • Be able to leverage individual graphics or cite from the report to back up your message.

Contact us to learn more

About our Topical Survey

BARC Topical Survey

Topical Surveys support end-user organizations in their IT/digital strategies and their choice of partners. Our research analyzes the latest market and technology trends – as well as changes to ecosystems – to guide end-user organizations in their digital transformation journey.

Global surveys are based on 250+ participants.

Topical Surveys are conducted in an independent and objective manner on behalf of several stakeholders.

Sponsorship

Gold

€ 14.000 global

$ 14,000 global

Platinum

  • Management summary with only your logo
  • Infographic with only your logo
  • Social media tiles with only your logo
  • BARC press release/web page
  • Full version of the study with only your company profile & logo
  • Detailed results
  • Foreword to individualized version of the study

€ 8.900

$ 10,150

+

Combine with one or more of the following add-ons

Launch Party Webinar

In the launch party, we announce the publication of BARC’s and BPM Partners’ topical survey. The webinar is moderated by BPM Partners & BARC analysts, who also present the survey findings. Afterwards, vendors provide their view on the survey results and present their offerings in front of an interested audience.

Expected turnout:

  • 200+ participants
  • maximum 4 sponsors

Services:

  • BPM Partners & BARC moderated webinar in English with key findings
  • Present your view on the survey results and your product in a 20-minute speaking slot + 5 minutes for Q&A
  • 40 leads (name, position, company, email) from the participant list (after opt-in)

Learn more about BARC Launch Parties

€ 4.500

$ 4,500

Recording
of the Launch Party

Personalized copy of the video with the analyst introduction and your presentation

€ 1.090

$ 1,090

Blog Article

€ 2.000

$ 2,000

Lead Analyst

as a Speaker at Your Webinar or Event

€ 4.000 (online)

$ 4,000 (online)

Become an official sponsor
and benefit from high quality research

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