As one of the largest business software companies SAP touches many business transactions and generates massive amounts of useful data. Over 325,000 customers therefore seek for solutions to manage, analyze and use this data.
Make the most of your SAP data
About this survey
Make the most of your SAP data
Author: Larissa Baier
Region: Global
Publication: Q4 2026
As SAP advances its data strategy with innovations like the Business Data Cloud, a new chapter in enterprise data management has begun: rich with promise, but also new complexity. For many of SAP’s 325,000+ customers, the challenge is no longer about data availability, but about clarity: how to best organize, access, and analyze their SAP and non-SAP data to drive business outcomes and prepare for AI.
This study uncovers how organizations are adapting to the evolving SAP data universe, where they see the biggest barriers and opportunities, and how they plan to invest to turn data modernization into a competitive advantage.
Core questions:
About our Topical Survey
BARC Topical Survey
Topical Surveys support end-user organizations in their IT/digital strategies and their choice of partners. Our research analyzes the latest market and technology trends – as well as changes to ecosystems – to guide end-user organizations in their digital transformation journey.
Global surveys are based on 250+ participants.
Topical Surveys are conducted in an independent and objective manner on behalf of several stakeholders.
How the Campaign works
Topical Survey
- Full survey report (PDF) and marketing rights
- Your logo and company description in the report
- Mention in the BARC press release
- Logo + backlink on the BARC survey landing page
- 3 months exclusive linking from barc.com to sponsor download pages
€ 8,900
$ 10,150
+
Combine with one or more of the following add-ons
Customization Add-on
Make the survey truly yours:
- Up to 3 custom questions and a dedicated chapter in your individual report
- Your unique report title and your foreword
- Only your logo and company description (with BARC branding, but no other sponsors)
- Feedback to the questionnaire
€ 12,900
$ 14,700
Lead Add-on*
Get leads from BARC and enhanced tools for your own generation with:
- 1 additional, practice‑oriented lead magnet (e.g., checklist)
- Participation in the study launch party (webinar).
Discover what we offer at the launch party:
- 15-minute presentation by your company, to provide your view of the survey results and presents your offerings + 5 minutes Q&A.
- 40 leads (name, position, company, e-mail) from the participant list (after opt-in).
- 1 speaker per vendor / service partner.
- Your logo on our landing page.
€ 5,900
$ 6,700
*Limited availability
Channel Assets Add-on
Additional deliverables to enhance visibility on your channels
- 6 social tiles (analyst quotes + results)
- 10‑minute analyst interview
- 3 short videos from the interview
- 1 blog post
€ 6,900
$ 7,975
BARC Audience Exposure Add-on*
Increase your visibility with the BARC audience
- Discussion of results in the BARC Data Culture Podcast.
- Speaker slot in BARC Launch Party webinar (incl. BARC promotional activities).
- Promotion on your BARC Review profile.
- No “Lead Add-ons” services included.
€ 4,900
$ 5,600
*Limited availability
Promotion Support Add-on
Campaign promotion by B‑Eye Media
Price depends on services