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The Future of Analytics and Decision Support

How AI Is Changing the Way Organizations Turn Data into Insights and Action

About this survey

The Future of Analytics and Decision Support

Start: January 2027
Publication: July 2027
Region: Global Research
Authors: Dr. Carsten Bange and Robert Tischler

AI, changing user expectations, and modern data platforms are changing the market for BI & analytics. Organizations need faster, more reliable decision support, yet many users still face fragmented information, dashboard-heavy workflows, and limited trust in automated results. Conversational analytics, embedded insights, AI assistants, and agentic workflows offer new ways to deliver information and support action, but their practical value remains unclear. This BARC survey examines how organizations use these capabilities, where they produce tangible benefits, what blocks wider adoption, and which investments are planned. It compares user needs with organizational priorities and identifies the practices, technology foundations, and governance requirements that distinguish more advanced adopters. Readers can benchmark whether their organization is leading, following, or falling behind and see which tasks, capabilities, and investments should come next.

Core questions:

  • Decision-support maturity and user experience: how organizations deliver insights across dashboards, self-service, embedded analytics, conversational interfaces, and AI assistants, and where they stand compared with peers.
  • Drivers, use cases, and investment priorities: what is changing demand for analytics, which applications matter most, and where organizations plan to invest.
  • Barriers, risks, and governance: how data quality, semantic consistency, integration, skills, trust, transparency, security, and cost affect adoption and productive use.
  • Technology foundations and operating models: which platforms, architecture choices, roles, and processes support reliable analytics for people and AI agents.
  • Business impact and leader profiles: where AI-supported decision support produces tangible benefits, what separates leaders from followers and laggards, and which actions should come next.

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About our Topical Survey

BARC Topical Survey

Topical Surveys support end-user organizations in their IT/digital strategies and their choice of partners. Our research analyzes the latest market and technology trends – as well as changes to ecosystems – to guide end-user organizations in their digital transformation journey.

Global surveys are based on 250+ participants.

Topical Surveys are conducted in an independent and objective manner on behalf of several stakeholders.

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Topical Survey

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  • Mention in the BARC press release​
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  • 3 months exclusive linking from barc.com to sponsor download pages 

€ 8,900

$ 10,150

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  • 15-minute presentation by your company, to provide your view of the survey results and presents your offerings + 5 minutes Q&A.
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