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Context Engineering for Enterprise AI

The Journey to Safe Agents and Business Results

About this survey

Context Engineering for Enterprise AI

Start: Q2 2027
Publication: Q3 2027
Region: Global Research
Authors: Kevin Petrie

As organizations move agentic AI from experiments to production workflows, context becomes the gating factor. For AI to succeed, data teams must derive and govern this context across their sprawling environments. Those that get it right enable their agents to make informed decisions, take safe actions and create value.

This topical survey assesses the state of context engineering for agentic AI. We measure how organizations define, organize, govern, and operationalize context across projects and use cases. And we study the leaders whose mature, governed AI programs hold lessons for the rest of the market. Our findings will help data, AI, IT, and business leaders build a practical path from isolated projects to sustainable innovation.

Readers will learn:

  • How organizations define and implement context engineering
  • Which capabilities and architectural elements characterize mature programs
  • How business, data, AI, IT, and governance teams collaborate to build context
  • Which barriers prevent reliable and scalable AI adoption
  • What practices help leaders demonstrate value and extend successful use cases

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About our Topical Survey

BARC Topical Survey

Topical Surveys support end-user organizations in their IT/digital strategies and their choice of partners. Our research analyzes the latest market and technology trends – as well as changes to ecosystems – to guide end-user organizations in their digital transformation journey.

Global surveys are based on 250+ participants.

Topical Surveys are conducted in an independent and objective manner on behalf of several stakeholders.

How the Campaign works

Topical Survey

  • Full survey report (PDF) ​and marketing rights​
  • Your logo and company description in the report​
  • Mention in the BARC press release​
  • Logo + backlink on the BARC survey landing page​
  • 3 months exclusive linking from barc.com to sponsor download pages 

€ 8,900

$ 10,150

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Customization Add-on

Make the survey truly yours:​

  • Up to 3 custom questions and a dedicated chapter in your individual report​
  • Your unique report title and your foreword​
  • Only your logo and company description (with BARC branding, but no other sponsors)​​
  • Feedback to the questionnaire

€ 12,900

$ 14,700

Lead Add-on*

Get leads from BARC and enhanced tools for your own generation with:

  • 1 additional, practice‑oriented lead magnet (e.g., checklist)
  • Participation in the study launch party (webinar).

Discover what we offer at the launch party:

  • 15-minute presentation by your company, to provide your view of the survey results and presents your offerings + 5 minutes Q&A.
  • 40 leads (name, position, company, e-mail) from the participant list (after opt-in).
  • 1 speaker per vendor / service partner.
  • Your logo on our landing page.

€ 5,900

$ 6,700

*Limited availability

Channel Assets Add-on

Additional deliverables to enhance visibility on your channels​

  • 6 social tiles (analyst quotes + results)​
  • 10‑minute analyst interview​
  • 3 short videos from the interview​
  • 1 blog post

€ 6,900

$ 7,975

BARC Data Culture Podcast Add-on

Increase your visibility with the BARC audience​

  • Discussion of results in the BARC Data Culture Podcast​
  • Promotion of the podcast on YouTube​
  • 3 video shorts from the podcast for you to promote
  • Promotion on your BARC Review profile

€ 4,900

$ 5,600

*Limited availability

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