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AI-First Analytics Platforms: Cutting Through the AI Noise in Analytics

New analytics providers claim to rethink the user experience around AI. Learn how to separate a fundamentally different approach from an AI add-on and decide where it fits your analytics environment.

About the topic

AI-First Analytics Platforms: Cutting Through the AI Noise in Analytics

Date: July 15, 2027
Target Market: DACH & North America, in English language

Buyers are taking a closer look at analytics user experiences designed around AI. For new vendors, this is the right moment to explain how conversational, proactive, and agentic approaches extend the options available to organizations and where they fit alongside established analytics environments.

BARC gives this emerging segment an independent market frame. As a sponsor, you can show how your product supports the path from a business question to contextual analysis, explanation, and action, and make your distinct approach tangible through practical use cases.

You will reach BI, data, and analytics leaders, architects, platform owners, analysts, and business decision-makers who are assessing new interfaces and providers. The format gives your story focused visibility, credibility, and access to qualified leads.

About BARC webinars

BARC Webinars

After an executive summary from a BARC analyst, you will have the opportunity to introduce your company and services to an engaged audience and interact with participants to discuss their requirements and needs. The BARC analyst will summarize recent market developments and trends, enabling a meaningful and relevant discussion, providing the foundation for a solution-oriented and opportunity-driven dialogue.

The focus of the webinar is on comparing different vendors/service providers and their products and services in a specific subject area.

Overview
Webinar with up to 3-4 sponsors
Length: 60 to 90 minutes – Moderated by a BARC analyst
Language: English/German
Initial presentation followed by vendor presentations, or interactive format (will be discussed at the content briefing with all vendors/service partners)
Services
15-minute presentation by your company + 5 minutes for Q&A.
Select 40 leads from the list of participants. You will receive name, position, company, e-mail, telephone (if available, telephone is not mandatory). All participants provide their opt-in consent
Your logo on our landing page
1 speaker per vendor or service provider
Price: €5,500 / $5,995

How BARC webinars help you reach your goals

Brand Awareness
Thought Leadership
Targeted Lead Generation

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