SAP Data. AI Ambitions. Business Value.
About this survey
SAP Data. AI Ambitions. Business Value.
Start: Q2 2027
Publication: Q4 2027
Region: Global Research
Authors: Larissa Baier
As SAP advances its vision of the autonomous enterprise, what will it take for customers to turn that ambition into business value? The second edition of BARC’s “Make the Most of Your SAP Data” examines how organizations prepare their data for AI and put modernization plans into practice. It tracks changes in adoption and investment priorities, and compares how leaders and laggards approach integration, semantics, and governance.
The study also investigates where AI supports decisions or executes actions, what oversight companies require, and what delays or stops implementation. Readers gain a benchmark for their own initiatives and evidence to guide architecture and investment decisions. Technology and service providers gain insight into customer priorities, unmet needs, and barriers to adoption. The focus stays on practical outcomes: which approaches are associated with stronger business value, and what can organizations learn for their next steps?
This survey will examine:
- SAP data and AI in practice: How adoption, implementation maturity, and technology choices have changed since the previous edition, providing a benchmark for your own initiatives.
- Modernization and investment priorities: What drives organizations to act, which initiatives they prioritize, and how they balance existing SAP investments with new opportunities for analytics and AI.
- What holds innovation back: Which technical, financial, and organizational barriers delay or stop initiatives, and what companies need to move forward.
- Data foundations and control for AI: How organizations approach integration, semantics, and governance, and where they use AI to support decisions or execute actions under human oversight.
- What leaders do differently: How organizations reporting stronger business value from SAP data differ from laggards in their priorities and implementation approaches, offering practical lessons for your next steps.
About our Topical Survey
BARC Topical Survey
Topical Surveys support end-user organizations in their IT/digital strategies and their choice of partners. Our research analyzes the latest market and technology trends – as well as changes to ecosystems – to guide end-user organizations in their digital transformation journey.
Global surveys are based on 250+ participants.
Topical Surveys are conducted in an independent and objective manner on behalf of several stakeholders.
How the Campaign works
Topical Survey
- Full survey report (PDF) and marketing rights
- Your logo and company description in the report
- Mention in the BARC press release
- Logo + backlink on the BARC survey landing page
- 3 months exclusive linking from barc.com to sponsor download pages
€ 8,900
$ 10,300
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Combine with one or more of the following add-ons
Customization Add-on
Make the survey truly yours:
- Up to 3 custom questions and a dedicated chapter in your individual report
- Your unique report title and your foreword
- Only your logo and company description (with BARC branding, but no other sponsors)
- Feedback to the questionnaire
€ 12,900
$ 14,700
Lead Add-on*
Get leads from BARC and enhanced tools for your own generation with:
- 1 additional, practice‑oriented lead magnet (e.g., checklist)
- Participation in the study launch party (webinar).
Discover what we offer at the launch party:
- 15-minute presentation by your company, to provide your view of the survey results and presents your offerings + 5 minutes Q&A.
- 40 leads (name, position, company, e-mail) from the participant list (after opt-in).
- 1 speaker per vendor / service partner.
- Your logo on our landing page.
€ 5,900
$ 6,800
*Limited availability
Channel Assets Add-on
Additional deliverables to enhance visibility on your channels
- 6 social tiles (analyst quotes + results)
- 10‑minute analyst interview
- 3 short videos from the interview
- 1 blog post
€ 6,900
$ 8,000
BARC Data Culture Podcast Add-on
Increase your visibility with the BARC audience
- Discussion of results in the BARC Data Culture Podcast
- Promotion of the podcast on YouTube
- 3 video shorts from the podcast for you to promote
- Promotion on your BARC Review profile
€ 4,900
$ 5,700
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