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AI Use Cases

Finding Your Path to Business Value

Join us for BARC’s presentation of the leading solution providers in this space.

About the topic

AI Use Cases: Finding Your Path to Business Value

Date: May 21, 2026

AI presents enterprises with significant opportunities to drive efficiency, augment human decision-making, and unlock new revenue—but many organizations still struggle to identify practical use cases that deliver measurable value while managing operational and regulatory risks.
This webinar introduces a structured, business-oriented framework that helps AI leaders evaluate, deploy, and scale AI use cases with confidence. Participants will learn how to align AI investments with strategic priorities, assess readiness across data, technology, and workflows, and create a sustainable program that accelerates value at scale.
For software vendors and potential sponsors, this session offers clear visibility into how organizations are evaluating AI opportunities—highlighting the decision criteria, readiness factors, and value metrics that shape enterprise buying behavior.

You will learn how to:

  • Assess AI opportunities using transparent business and technical evaluation criteria
  • Prioritize use cases that balance risk, reward, and strategic imperatives
  • Evaluate data, model, and workflow readiness for real-world deployment
  • Build a scalable, value-centric AI program that drives enterprise-wide impact

About the hosts

Kevin Petrie

VP of Research at BARC US

Kevin Petrie is the VP of Research at BARC, where he leads the data management practice and writes about topics such as AI, data integration and data governance. For 30 years Kevin has deciphered what technology means to practitioners, as an industry analyst, instructor, marketer, services leader, and tech journalist.

Kevin built a data analytics services team for EMC Pivotal in the Americas and EMEA, and ran field training at the data integration software provider Attunity (now part of Qlik). A frequent public speaker and co-author of two books about data management, Kevin most loves teaching data and AI leaders about evolving strategies, tools and techniques to capitalize on the value of data.

Jacqueline Bloemen

Senior Analyst Data & Analytics

Jacqueline Bloemen is a Senior Analyst for Data & Analytics, focused on data & analytics strategy and culture, architecture & technology, governance and organization. She is an author and speaker, and has been advising companies of all sizes and industries for over 40 years.

Her current research and consulting activities are focused on the transformation towards data-driven business and data democracy. She has been with BARC since 2005.

About BARC webinars

BARC Webinars

After an executive summary from a BARC analyst, you will have the opportunity to introduce your company and services to an engaged audience and interact with participants to discuss their requirements and needs. The BARC analyst will summarize recent market developments and trends, enabling a meaningful and relevant discussion, providing the foundation for a solution-oriented and opportunity-driven dialogue.

The focus of the webinar is on comparing different vendors/service providers and their products and services in a specific subject area.

Overview

  • Webinar with up to 3-4 sponsors
  • Length between 60 to 90 minutes – Moderated by a BARC analyst
  • Language: English / German
  • Initial presentation and sequential vendor pitches, or interactive format (will be discussed at the content briefing with all vendors/ service partner together)​

Services

  • 15-minute presentation by your company + 5 minutes for Q&A.
  • Select 40 leads from the list of participants. You will receive name, position, company, e-mail, telephone (if available, telephone is not mandatory). All participants provide their opt-in consent
  •  Your logo on our landing page
  • 1 Speaker by Vendor or Service Provider

Price: €5,500

How BARC webinars help you reach your goals

Brand Awareness

Thought Leadership

Targeted Lead Generation

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