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Lessons from the Leading Edge

Successful Delivery of AI/GenAI

About this survey

Lessons from the Leading Edge
Successful Delivery of AI/GenAI

Start: Q3 2025
Publication: Q1 2026
Region: Global Research
Authors: Shawn Rogers, CEO of BARC US, and Merv Adrian, BARC Fellow

This research report explores the best practices, strategies, and innovations of leading companies at the forefront of artificial intelligence (AI). It will identify key factors that distinguish these leaders, how these organizations leverage AI to drive business outcomes, the challenges they face, and the strategies they employ to overcome them.
The report also delves into how these companies foster a culture of innovation, adapt to evolving technologies, and maintain a competitive edge in the AI space.

The survey-based report seeks to uncover actionable insights and best practices that can serve as a guide for enterprise companies aspiring to harness AI’s potential. By highlighting the approaches of the most successful AI-driven companies, “Lessons from the Leading Edge” provides valuable lessons for businesses across various industries looking to stay ahead of the curve in the rapidly evolving AI landscape.

Key Questions:

  • Understanding the project journey
  • Success Criteria, failure points, and lessons Learned
  • Data’s role in being AI Ready
  • Cost Strategies

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About our Topical Survey

BARC Topical Survey

Topical Surveys support end-user organizations in their IT/digital strategies and their choice of partners. Our research analyzes the latest market and technology trends – as well as changes to ecosystems – to guide end-user organizations in their digital transformation journey.

Global surveys are based on 250+ participants.

Topical Surveys are conducted in an independent and objective manner on behalf of several stakeholders.

How the Campaign works

Topical Survey

  • Full survey report (PDF) ​and marketing rights​
  • Your logo and company description in the report​
  • Mention in the BARC press release​
  • Logo + backlink on the BARC survey landing page​
  • 3 months exclusive linking from barc.com to sponsor download pages 

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Combine with one or more of the following add-ons

Customization Add-on

Make the survey truly yours:​

  • Up to 3 custom questions and a dedicated chapter in your individual report​
  • Your unique report title and your foreword​
  • Only your logo and company description​
  • Feedback to the questionnaire

€ 12,900

$ 14,700

Lead Add-on*

Get leads from BARC and enhanced tools for your own generation​

  • 40 qualified end-user leads from the BARC Launch Party (webinar)​
  • 1 additional, practice‑oriented lead magnet (e.g., checklist)​

€ 5,900

$ 6,700

*Limited availability

Channel Assets Add-on

Additional deliverables to enhance visibility on your channels​

  • 6 social tiles (analyst quotes + results)​
  • 10‑minute analyst interview​
  • 3 short videos from the interview​
  • 1 blog post

€ 6,900

$ 7,975

BARC Audience Exposure Add-on*

Increase your visibility with the BARC audience​

  • Discussion of results in the BARC Data Culture Podcast​
  • Speaker slot in BARC Launch Party webinar (incl. BARC promotional activities)​
  • Promotion on your BARC Review profile

€ 4,900

$ 5,600

*Limited availability

Promotion Support Add-on

Campaign promotion by B‑Eye Media

Price depends on services​

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