Women Driving Better Decisions

A Look Inside Modern Corporate Performance Management

Join us for BARC’s presentation of the leading solution providers in this space.

About the topic

Women Driving Better Decisions

A Look Inside Modern Corporate Performance Management

Date: April 21, 2026

This fireside chat explores why and how women leaders are reshaping the future of corporate performance management—from modern planning and analytics to consolidation and enterprise performance strategy.

We outline the emerging capabilities, product innovations, and leadership practices that define next-generation CPM, then examine their impact on the Office of the CFO.

Senior executives joining this discussion will gain insight into how transformative leadership drives better decisions, stronger performance cultures, and the evolution of tomorrow’s finance technology.

About the host

Kelley Lynn Kassa

Senior Analyst Data & Analytics

Kelley Lynn Kassa is a seasoned marketing executive specializing in Corporate Performance Management, with more than 20 years of experience in marketing and communications in software and advisory services.

She has held key roles at Applix, IBM, Varicent, and Datawatch, and BPM Partners, and for the past 13 years has provided marketing thought leadership content and programs for Revelwood—an implementation partner for IBM Planning Analytics, Workday Adaptive Planning, BlackLine, and Incorta.

About BARC webinars

BARC Webinars

After an executive summary from a BARC analyst, you will have the opportunity to introduce your company and services to an engaged audience and interact with participants to discuss their requirements and needs. The BARC analyst will summarize recent market developments and trends, enabling a meaningful and relevant discussion, providing the foundation for a solution-oriented and opportunity-driven dialogue.

The focus of the webinar is on comparing different vendors/service providers and their products and services in a specific subject area.

Overview

Webinar with up to 3-4 sponsors
Length between 60 to 90 minutes – Moderated by a BARC analyst
Language: English / German
Initial presentation and sequential vendor pitches, or interactive format (will be discussed at the content briefing with all vendors/ service partner together)

Services

15-minute presentation by your company + 5 minutes for Q&A.
Select 40 leads from the list of participants. You will receive name, position, company, e-mail, telephone (if available, telephone is not mandatory). All participants provide their opt-in consent
Your logo on our landing page
1 Speaker by Vendor or Service Provider

Women Driving Better Decisions

A Look Inside Modern Corporate Performance Management

About the topic