Publication: November 2026
This research report explores the strategies, challenges, and best practices organizations are employing to measure and maximize return on investment (ROI) from artificial intelligence, including Generative AI and Agentic AI. It will identify the key factors that distinguish companies achieving tangible, scalable AI returns from those still struggling to move beyond experimentation, how leading organizations structure their AI investments, and what approaches they use to demonstrate business value.
The report also examines how these companies navigate cost pressures, address scaling challenges, and advance along the AI maturity curve with particular focus on profiling the characteristics of top performers as defined by BARC’s AI maturity model.
This survey-based report seeks to surface actionable insights and proven practices that enterprise companies can apply to strengthen their own AI investment strategies and accelerate the path from AI adoption to measurable business impact.
By spotlighting what the most ROI-mature organizations do differently, “Return on Intelligence” delivers a practical benchmark and strategic roadmap for enterprises looking to move from AI spend to AI value.
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