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The Tipping Point: What drives investment beyond spreadsheets?

About this survey

The Tipping Point: What drives investment beyond spreadsheets?

Start: December 2026
Publication: February 2027
Analyst: Kelley Lynn Kassa

This joint research from BARC and Paul Barnhurst, The FP&A Guy, will explore what turns spreadsheet frustration into investment in specialized planning software, including whether AI changes purchase timing or requirements.
This survey-based report will help finance teams assess their planning needs and software providers understand what makes buyers act.
Key areas of investigation:

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About our Topical Survey

BARC Topical Survey

Topical Surveys support end-user organizations in their IT/digital strategies and their choice of partners. Our research analyzes the latest market and technology trends – as well as changes to ecosystems – to guide end-user organizations in their digital transformation journey.

Global surveys are based on 250+ participants.

Topical Surveys are conducted in an independent and objective manner on behalf of several stakeholders.

How the Campaign works

Topical Survey

Full survey report (PDF) ​and marketing rights​
Your logo and company description in the report​
Mention in the BARC press release​
Logo + backlink on the BARC survey landing page​
3 months exclusive linking from barc.com to sponsor download pages

€ 8,900

$ 10,150

Choose your survey

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Combine with one or more of the following add-ons

Customization Add-on

Make the survey truly yours:​

Up to 3 custom questions and a dedicated chapter in your individual report​
Your unique report title and your foreword​
Only your logo and company description (with BARC branding, but no other sponsors)​​
Feedback to the questionnaire

€ 12,900

$ 14,700

Lead Add-on*

Get leads from BARC and enhanced tools for your own generation with:

1 additional, practice‑oriented lead magnet (e.g., checklist)
Participation in the study launch party (webinar).

Discover what we offer at the launch party:

15-minute presentation by your company, to provide your view of the survey results and presents your offerings + 5 minutes Q&A.
40 leads (name, position, company, e-mail) from the participant list (after opt-in).
1 speaker per vendor / service partner.
Your logo on our landing page.

€ 5,900

$ 6,800

*Limited availability

Channel Assets Add-on

Additional deliverables to enhance visibility on your channels​

6 social tiles (analyst quotes + results)​
10‑minute analyst interview​
3 short videos from the interview​
1 blog post

€ 6,900

$ 8,000

BARC Data Culture Podcast Add-on

Increase your visibility with the BARC audience​

Discussion of results in the BARC Data Culture Podcast​
Promotion of the podcast on YouTube​
3 video shorts from the podcast for you to promote
Promotion on your BARC Review profile

€ 4,900

$ 5,700

*Limited availability

Promotion Support Add-on

Campaign promotion by B‑Eye Media
Price depends on services

Become an official sponsor
and benefit from high quality research

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