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Who Solves the Context Problem? The Next Battleground in AI Analytics

See how modern semantic and metrics layer technologies create consistent business context across BI tools, data platforms, and AI agents. Learn which approach fits your architecture and business needs.

About the topic

Who Solves the Context Problem? The Next Battleground in AI Analytics

Date: October 5, 2027
Target Market: DACH & North America, in English language

Analytics interfaces are multiplying, but trusted business context remains fragmented. Dashboards, self-service tools, and AI agents often use different definitions. Demand is growing for semantic and metrics layer technologies that provide consistent, governed answers across the stack.

BARC gives this market segment an independent stage. As a sponsor, you can show how your technology connects BI tools, data platforms, and AI agents, and explain how your approach differs from semantic capabilities embedded in other platforms and from other analytics approaches.

You will reach BI and analytics leaders, data management specialists, architects, CDOs, governance teams, and business decision-makers in DACH and North America. The format combines BARC’s market framing with your practical perspective, giving you focused visibility, credibility, and qualified leads.

About BARC webinars

BARC Webinars

After an executive summary from a BARC analyst, you will have the opportunity to introduce your company and services to an engaged audience and interact with participants to discuss their requirements and needs. The BARC analyst will summarize recent market developments and trends, enabling a meaningful and relevant discussion, providing the foundation for a solution-oriented and opportunity-driven dialogue.

The focus of the webinar is on comparing different vendors/service providers and their products and services in a specific subject area.

Overview
Webinar with up to 3-4 sponsors
Length: 60 to 90 minutes – Moderated by a BARC analyst
Language: English/German
Initial presentation followed by vendor presentations, or interactive format (will be discussed at the content briefing with all vendors/service partners)
Services
15-minute presentation by your company + 5 minutes for Q&A.
Select 40 leads from the list of participants. You will receive name, position, company, e-mail, telephone (if available, telephone is not mandatory). All participants provide their opt-in consent
Your logo on our landing page
1 speaker per vendor or service provider
Price: €5,500 / $5,995

How BARC webinars help you reach your goals

Brand Awareness
Thought Leadership
Targeted Lead Generation

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