To be noticed in this world, your content marketing program needs to be more relevant, useful and credible than those of your rivals. The best way of doing this is to rely on original research that is specifically designed to address the topics and pain points your target group needs to know about.
Provide your target audience with content they actually want and need
BARC's research agenda is specifically designed to address your target audience's most pressing pain points
Targeting the right topics is vital for marketing success
This is where the BARC research agenda comes in. Based on thousands of data points from our own research and supplemented by the knowledge of our market experts, our research agenda ensures your target group gets what they are actively seeking. Read on to see what we have in store for you.
Our research products in comparison
Description
BARC’s scoring model
Survey-based
No
Main actors
BARC analysts
Degree of involvement of software vendors
Briefing of BARC analysts
Services
Marketing rights for:
- Score graphic
- Badge with the vendor’s ranking
- Full document
Editions
Enterprise BI & Analytics Platforms, Financial Performance Management, Integrated Planning & Analytics, etc.
Description
The world’s largest surveys of users of BI, data, analytics and planning tools
Survey-based
Yes
Main actors
End users
Degree of involvement of software vendors
Approaching customers for feedback on their software (online survey)
Marketing package:
- Individual highlights report
- Blog posts on the results
- Infographic with the highlights of your results
- Page on bi-survey.com and barc.com
- Marketing rights for other languages
Strategy & insights package
- The results document
- The Analyzer
- Strategy Workshop
- Vendor Performance Summaries
Editions
The BI & Analytics Survey, The Planning Survey, The Data Management Survey, The Financial Consolidation Survey
Description
Topical market research studies
Survey-based
Yes
Main actors
End users
Degree of involvement of software vendors
The sponsors play a major role in drafting the questionnaire
Services
Marketing rights for:
- Management summary
- Infographic
- Social media tiles
Editions
Recent studies on topics such as data culture, predictive planning, data catalogs, etc.
Description
Showcase your expertise and align your brand with a key industry topic through a multi-sponsored BARC Research Note.
Developed by independent BARC analysts, each Research Note explores a current trend or challenge in data, analytics, or AI — providing practitioners with valuable insights and actionable recommendations.
For software vendors, this format offers an effective way to raise awareness, generate high-quality leads, and position your company alongside trusted industry analysis. Designed in the latest BARC layout, the content is customized to the topic and seamlessly supports your marketing and sales outreach.
Marketing Package
-
Reprint and distribution rights for the research note including sponsor logo
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Ability to use quotes from the report in sponsor marketing (with indication of the source)
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Sponsor included in BARC promotions
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Discounted optional add-on webinar, blogs, ect.
Target Audience
- Chief Data Officers (CDOs)
- Chief Information Officers (CIOs) / CTOs
- Heads of Data & Analytics / AI Strategy
- Architects / Data Platform Directors